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TV ratings for The Mandalorian in Chile. Disney+ TV series

The Mandalorian

Original TV Network:
Disney+
Genre:
Action and Adventure
Release type:
Digital Original
IMDB Rating:
8.8

The travels of a lone bounty hunter in the outer reaches of the galaxy, far from the authority of the New Republic.

How well is this TV series doing in Chile?

Last 30 days
8.1x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Power of Demand Data: How 'The Mandalorian' in Chile Informs Executive Content Decisions

Parrot Analytics Insights - October 2023

As an entertainment executive, understanding audience demand data can help in making more informed content decisions, as well as acquisition, distribution, and programming decisions. In this regard, Parrot Analytics' demand data helps in understanding the value of content, informing the decision-making process around content monetization, identifying new opportunities, and retaining subscribers.

For instance, in October 2023, "The Mandalorian" had an outstanding audience demand in Chile, with 10.2 times the audience demand of an average show. Furthermore, this show's demand has been increasing in recent times, with a 33-spot move up in its rank during October in Chile. By analyzing such demand data, content valuation can be done to determine the dollar value contribution of the title to a platform. The same demand data can be used to determine a show's ability to drive subscriptions and mitigate churn.

Another way demand data can inform content decisions is in identifying content that exhibits opportunities to be acquired or produced. Examining the top 10 global markets where "The Mandalorian" is most in-demand, we can determine markets where the show is outperforming the average TV show in each of these markets. For instance, the United States, where "The Mandalorian" is the number one market globally, shows exceptional audience demand.

Furthermore, examining the show's performance on a rolling year basis vs the last 30 days reveals that the show's peak demand increased by 54.6% in the past 30 days despite decreased popularity. By leveraging demand data, executives can identify opportunities to optimize content release strategy and pricing, for example, to account for fluctuations in demand.

Also, demand data can help in determining the franchisability of a show, which measures its spin-off potential as well as the number of people expressing demand for a show globally. "The Mandalorian" exhibits exceptional franchisability and has a global reach with exceptional audience demand for the show across six dimensions, as measured by Parrot Pulse.

Demand data is also crucial in identifying trends and patterns around audience preferences, including taste clusters and genre preferences. For example, other shows that fans of the "The Mandalorian" also like are "The Last Of Us", "Foundation", "Rick And Morty", "Loki", "Star Trek: Strange New Worlds", "Star Trek: Picard", and "Andor." These insights can inform the strategy for marketing campaigns ahead of a show's premiere, or optimize opportunities for partnership brands that can expand the show's audience base.

Finally, by analyzing demand data, executives can gain insight into the performance of past or current programming, including how well the audience demand is maintained over time, and make informed decisions around the acquisition, distribution, and programming of TV series.

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How fast is demand for The Mandalorian growing?

Last 30 days
-13.3% Change in demand
On a rolling 30-day average basis, we compare TV demand in Chile for The Mandalorian to the preceding 30 days: Demand has decreased by -13.3%

Action and Adventure performance

Last 30 days
99.8% Percentile rank
The Mandalorian ranks at the 99.8th percentile in the Action and Adventure genre. This means The Mandalorian has higher demand than 99.8% of all Action and Adventure titles in Chile
Title position in Action and Adventure
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
23% Travelability to Chile

The Mandalorian's travelability to Chile in the last 30 days is 23%, which means that the audience demand for The Mandalorian is 23% of the demand in its country of origin, United States. Click through to another market to discover how well The Mandalorian travels internationally.

Powering the content industry

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Capture more value from content opportunities in Chile as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for Chile. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Mandalorian.

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Produce with confidence and mitigate downside risks

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Chile to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Mandalorian from partners like Disney+.

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Fuse art with science for the next global hit

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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Studios in Chile are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

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Are you seeking distribution for The Mandalorian? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Chile, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

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Maximize advertising revenues from new audiences in Chile. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Mandalorian. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows to fortify your competitive position

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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Chile. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Mandalorian), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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    Deploy high impact marketing campaigns for pre-release titles.

Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Chile. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Mandalorian, including those that have not even been released. Appeal to your target markets, including Chile, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

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How popular is The Mandalorian around the world?

Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Mandalorian is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch The Mandalorian also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mandalorian, for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.

This page has been amended on March 18, 2024, 12:49 p.m. PST using global tv demand content analytics from Parrot Analytics for The Mandalorian in Chile. We provide our partners with smart TV series competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.