The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you make important content, distribution, acquisition, and programming decisions while constantly balancing creative storytelling with business objectives. To make informed decisions, you need access to accurate and reliable data that can guide you in the right direction. One of the most significant pieces of information that you need to know is the audience demand for your content. Here’s how demand data relates to content valuation and how it can help you in your decision-making process, using the analysis of "Eco Moda" for the month of October 2023 in Colombia as an example:
Content Valuation:
- The Parrot Analytics’ content valuation system is based on demand data, which helps you understand how much your content is worth and how much revenue it can generate for your platform or a potential buyer.
- With 8.5 times the audience demand of the average show in Colombia over the last 30 days, "Eco Moda" holds excellent demand. It can be considered a valuable asset that can bring significant ROI to your platform or company.
- During October, audience demand for the show has decreased in Colombia by 41.6%. Such a drop in demand can impact your revenue projections and lead to a drop in content valuation.
- By examining the top 10 global markets where "Eco Moda" is in-demand, we can see the show's international popularity, which can increase the media rights value and lead to new revenue streams.
Content Decisions:
- The demand for "Eco Moda" provides valuable insights to make content decisions such as whether to renew the show for another season or create spin-offs.
- Although "Eco Moda" has poor franchisability, the right genre making franchisability feasible should help execute on your content strategy with spin-offs and/or franchises.
- Understanding the audience’s taste clusters from demand data can help in generating new show or title concepts or testing the affinity to existing intellectual property for future development, as it helps identify the genres and stories that resonate with the audience and can lead to creating new IPs.
Distribution Decisions:
- The demand for "Eco Moda" across the global market can help to determine which platforms to target for distribution and in which regions.
- Travelability of "Eco Moda" is okay, so looking at the top countries in which the show is popular can help steer the optimal distribution strategy.
- Eco Moda's demand has decreased in Colombia. This information indicates that a strategic business decision may be to focus on trying to grow your viewing audiences.
Programming Decisions:
- Understanding the demand for "Eco Moda" among other titles can help in making programming decisions.
- As a drama show in Colombia, "Eco Moda" is in the 99.9th percentile of other drama shows in demand, so it may be a wise decision to look for new shows or titles of a similar genre as that seems to be where audience attention lies.
- By examining the trend in demand for "Eco Moda" and other related titles, you can schedule the ideal release date for the show, offering better content-marathoning and reduced churn rates.
Acquisition Decisions:
- Understanding the audience demand for "Eco Moda" can help in making acquisition decisions.
- The show's performance on a rolling-year basis versus the last 30 days reveals that the show has increased its popularity, suggesting that it may be a valuable acquisition for your platform.
- Doing due diligence on the demand of a show, domestically and worldwide, can help make informed decisions on whether or not to acquire a title to offer in your programming catalog.
Overall, demand data provides valuable insights into content valuation, helping in making informed content, distribution, acquisition, and programming decisions. As an entertainment executive, understanding your audience's response to your content is crucial to your business’s success. With demand data, you can gain a competitive edge by understanding and fulfilling your audience's needs.
This is Eco Moda's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Eco Moda travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular RCN Televisión‘s Eco Moda is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Colombia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RCN Televisión and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Eco Moda, for example, can be assessed for a market e.g. Colombia, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 7:55 a.m. PST using global demand analytics from Parrot Analytics for Eco Moda in Colombia. We provide our partners with valuable TV series expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.