The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "El Payaso Plim Plim: Un Héroe Del Corazón" in Colombia over the last 30 days is an example of how demand data can be used to help make more informed content, acquisition, distribution, or programming decisions. Firstly, using demand data can enable a content valuation system to determine how much the show is worth in a particular market like Colombia. The data shows that "El Payaso Plim Plim: Un Héroe Del Corazón" has an outstanding 14.2 times the audience demand of the average show in Colombia over the last 30 days and that its demand has been increasing recently. This suggests that the show is highly valuable and in high demand in Colombia, which can inform decisions regarding programming, acquisition, and distribution of similar content in the same market.
Secondly, demand data can be used to inform the selection of content for acquisition, programming, or production by looking at the show's success across multiple markets. "El Payaso Plim Plim: Un Héroe Del Corazón" is not only highly demanded in Colombia, but it is also highly demanded globally, with outstanding audience demand across all platforms according to the Parrot Pulse. This shows that the show has a strong appeal not only in the Colombia market but in multiple international markets. Therefore, if a TV network is looking to acquire international content that resonates with audiences across the globe, "El Payaso Plim Plim: Un Héroe Del Corazón" is an excellent candidate that has demonstrated its ability to attract a wide and enthusiastic viewership.
Thirdly, demand data can inform programming decisions. Based on the insights from this data, executives can program similar content aimed at young audiences that teach the importance of helping those in need, making friends and taking care of the Earth. Additionally, the data shows that "El Payaso Plim Plim: Un Héroe Del Corazón" is 100.0% highly demanded in the comedy genre, which could inform the creation of more comedy shows that inspire and educate audiences.
Finally, executives can use demand data to inform pre-release marketing, optimal release strategy, and pricing decisions. For instance, the data shows that demand for "El Payaso Plim Plim: Un Héroe Del Corazón" spiked in early October 2023 in Colombia. This offers insight into optimal release strategy and timing, and careful marketing targeting during the show's most popular period of the year can maximize viewership and profitability.
In conclusion, the demand data for "El Payaso Plim Plim: Un Héroe Del Corazón" in Colombia over the last 30 days is an example of how using demand data can inform programming, acquisition, distribution and pricing decisions, as well as lead to a more informed content valuation. Entertainment executives can leverage demand data to create content that resonates with audiences worldwide, maximizes viewership and profitability, and informs pre-release marketing strategies.
El Payaso Plim Plim: Un Héroe Del Corazón's travelability to Colombia in the last 30 days is 79%, which means that the audience demand for El Payaso Plim Plim: Un Héroe Del Corazón is 79% of the demand in its country of origin, Argentina. Click through to another market to discover how well El Payaso Plim Plim: Un Héroe Del Corazón travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s El Payaso Plim Plim: Un Héroe Del Corazón is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Colombia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Payaso Plim Plim: Un Héroe Del Corazón, for example, can be assessed for a market e.g. Colombia, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global demand metrics from Parrot Analytics for El Payaso Plim Plim: Un Héroe Del Corazón in Colombia. We provide our partners with deep OTT know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.