The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives evaluating "La Academia" in Colombia, demand data provides insights that can help make informed content decisions. One of the most important questions executives often ask is how much a show is worth, and demand data can provide insights into content valuation. In the case of "La Academia," we see that the show has 12.7 times the audience demand of the average show in Colombia, which is truly outstanding. This kind of demand data for a show can help executives understand the value of the content and how much they should invest in it.
Demand data can also inform acquisition decisions. As we see with "La Academia," it has a growing demand and increasingly popular. That makes it an attractive show to acquire for a streaming platform or TV network looking to add hit content to their offering. Examining similar titles that audiences also love can also help to discover content that has a high potential for acquisition.
When it comes to programming decisions, demand data can help identify the genres that are hot in the market and should be focused on by producers. For "La Academia," a documentary show about music, its performance shows that documentaries in Colombia can be quite popular. Executives can use this information to decide on commissioning similar documentary-style shows.
In the same vein, demand data can support distribution decisions. "La Academia" has outstanding demand in key markets like Mexico, the US, Spain, Argentina, and others. Understanding where demand for a show is coming is essential to strategize the right distribution plan as well as optimally pricing the content.
Lastly, demand data can help in subscriber retention and acquisition. Understanding the audience demand and the show's position relative to others allows executives to make data-driven choices about content. Is "La Academia" performing as an acquisition-driving or churn-reducing title? How can you assess a TV series' ability to acquire or retain subscriptions by using demand data? Depending on these answers, executives can decide whether to invest in marketing the show more in a bid to retain subscribers or to acquire new ones.
In summary, demand data can help entertainment executives in making informed decisions about content valuation, acquisition, distribution, programming, as well as regarding subscriber acquisition and retention. The outstanding demand for "La Academia" in Colombia and other territories worldwide underlines the importance of demand data in strategic decision making.
La Academia's travelability to Colombia in the last 30 days is 64%, which means that the audience demand for La Academia is 64% of the demand in its country of origin, Mexico. Click through to another market to discover how well La Academia travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Colombia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Azteca and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Academia, for example, can be assessed for a market e.g. Colombia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using global demand data from Parrot Analytics for La Academia in Colombia. We provide our partners with far-reaching television analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.