The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is essential for any entertainment executive looking to make informed content, acquisition, distribution or programming decisions. In this case, let's look at how demand data for "La Voz Kids (CO)" in Colombia in October 2023 can be used to make more informed decisions.
Content Valuation: Demand data is essential for content valuation, it enables executives to understand the dollar value contribution of any title, to any platform, in any region. By examining the value of the show in its various markets, executives can get an idea of the potential revenue generated. With an audience demand of 11.0 times the average show in Colombia over the last 30 days, "La Voz Kids (CO)" is a highly valuable asset for any platform.
Acquisition decisions: When evaluating a title for acquisition, executives need to be aware of the audience's preference. By analyzing related shows and other popular genres, executives can better understand if it is a sound financial decision. "La Voz Kids (CO)" achieves its peak rank of #21 in Colombia, and fans of the show also enjoy undefined. These insights help executives assess the show's acquisition potential.
Programming decisions: By monitoring demand data along with weekly ratings, executives can make informed programming decisions. Demand for "La Voz Kids (CO)" spiked in mid-October, indicating a positive change in audience behaviour. Additionally, demand has decreased by 12.0% in Colombia over the last month. Executives might consider tweaks to the show's broadcast schedule if the audience does not rebound.
Distribution decisions: One crucial aspect of distribution decisions is assessing a show's international appeal. The Parrot Pulse for "La Voz Kids (CO)" indicates that its travelability is poor, which may mean that potential buyers, both regional and international, may be hard to secure. However, its momentum over the last 30 days is okay, meaning it is gaining traction. Understanding these dynamics can help executives make informed decisions on distribution options.
In summary, executives can use demand data to make informed content, acquisition, distribution and programming decisions for "La Voz Kids (CO)". Demand data allows them to understand the show's global and local popularity, its potential promotional value, and its suitability for a particular platform's audience. Additionally, it gives them insights into the show's franchisability, reach, momentum, and longevity. These insights allow entertainment executives to be more strategic and discerning in their decision making, leading to better outcomes for their business.
This is La Voz Kids (CO)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well La Voz Kids (CO) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Caracol Televisión‘s La Voz Kids (CO) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Colombia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Caracol Televisión and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Voz Kids (CO), for example, can be assessed for a market e.g. Colombia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for La Voz Kids (CO) in Colombia. We provide our partners with valuable content competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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