The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always searching for ways to make well-informed content decisions that will resonate with both your existing audience and help you acquire new subscribers. One way to do this is by analyzing demand data. Let's take the example of "Loki" in Colombia in October 2023 to illustrate the value of demand data.
First and foremost, we can see that "Loki" has an outstanding audience demand in Colombia, 13.8 times higher than the average TV show in the country. This information is essential in understanding how valuable the show is in Colombia, and consequently, how it may impact content valuation. By understanding the demand for "Loki," we can better assess its worth and use this information to determine how much it's worth to other streaming platforms, and what ROI it can bring to any given platform.
Furthermore, we can see that "Loki" has experienced a recent growth in demand in Colombia, which is valuable information for program scheduling and content acquisition decisions. This is important because it tells entertainment executives the show is trending in the right direction, increasing in popularity, and therefore may be worth procuring for exclusive distribution.
By analyzing the show's rank in Colombia, we can assess how the show is performing in the market. In October, "Loki" ranked #2 in Colombia, an impressive feat indicative of the show's popularity. This information can be beneficial for entertainment executives in researching shows similar to "Loki" to determine how successful they could be on their platform.
Another critical insight we see is that "Loki" ranks in the 100 percentile in the action genre, indicating its worth relevance and value to audiences. This is important because it shows how much demand the show has when compared to other action titles available in Colombia, and would be helpful for an entertainment production company managing an audience for a particular niche.
Knowing which shows "Loki" fans also like can be incredibly valuable for executives seeking to grow their content library and understand the show's popularity. In this instance, shows like "The Mandalorian," "Foundation," and "Rick and Morty" are listed as top recommendations. This kind of information would be valuable for programming decisions, content creation, and acquisition.
Finally, by examining "Loki's" global performance across various dimensions (like travelability and longevity), we can better understand how it performs in other markets outside of Colombia, and therefore gauge its potential for acquisition or distribution. These insightful global results help to exemplify, in great detail, how influential the show is worldwide and provide more nuanced answers to complex questions about visibility, consumer interest, and marketability.
In conclusion, demand data is a powerful tool that can be used to create an informed decision-making process. Entertainment executives can gain a competitive edge by leveraging the insights gathered from FMCG-style demand data tools and analytics platforms such as Parrot Analytics, to make content-related decisions that optimize outcomes and maximize investments to increase return on investment.
Loki's travelability to Colombia in the last 30 days is 16%, which means that the audience demand for Loki is 16% of the demand in its country of origin, United States. Click through to another market to discover how well Loki travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Colombia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Colombia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Loki.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Colombia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Loki from partners like Disney+.
Studios in Colombia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Loki? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Colombia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Colombia. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Loki. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney+ to fortify your competitive position in Colombia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Loki), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Colombia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Loki, including those that have not even been released. Appeal to your target markets, including Colombia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Loki is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Colombia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Loki, for example, can be assessed for a market e.g. Colombia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Feb. 28, 2024, 1:01 p.m. PST using global demand datasets from Parrot Analytics for Loki in Colombia. We provide our partners with extensive OTT capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.