The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive at an OTT platform or SVOD platform, you would be interested in understanding how demand data can be used to make informed acquisition decisions. For example, looking at the show "My Little Pony: Equestria Girls," you can see that it has 9.4 times the audience demand of the average show in Colombia over the last 30 days, and demand has been increasing recently. This indicates that there is a strong audience interest in the show, which might make it a good acquisition target.
Furthermore, using demand data can also help assess the value of content. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. By analyzing the demand data for "My Little Pony: Equestria Girls," you can get an estimate of how much it is worth, how it is performing as an acquisition-driving or churn-reducing title and assess its ability to drive subscriptions.
Demand data also informs programming decisions. Looking at the Parrot Pulse for "My Little Pony: Equestria Girls," you can see that it has outstanding travelability and reach, which means that it has high international demand and is popular across the globe. As a TV executive, understanding the international popularity of a show can help you make informed scheduling decisions about when and where to air the show.
In addition, demand data can also be used to inform distribution decisions. Parrot Analytics' content valuation system uses demand data to determine the platform-specific marginal revenue contribution that a title can bring, as well as how it drives engagement across the rest of the catalog. By analyzing the demand data for "My Little Pony: Equestria Girls," you can assess which platforms might be the best fit for distributing the show.
Finally, demand data can help inform content decisions. For example, by understanding which elements of the show are driving demand, you can optimize future productions for success. Additionally, knowing which shows fans of "My Little Pony: Equestria Girls" also like can help provide insight into what genres are resonating with your audience.
Overall, by using demand data to make more informed content, acquisition, distribution, and programming decisions, TV executives can improve the chances of success for their platforms, providing more value for their subscribers while making more data-driven decisions.
My Little Pony: Equestria Girls's travelability to Colombia in the last 30 days is 20%, which means that the audience demand for My Little Pony: Equestria Girls is 20% of the demand in its country of origin, Canada. Click through to another market to discover how well My Little Pony: Equestria Girls travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Family‘s My Little Pony: Equestria Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Colombia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Family and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Little Pony: Equestria Girls, for example, can be assessed for a market e.g. Colombia, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for My Little Pony: Equestria Girls in Colombia. We provide our partners with meaningful TV industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.