The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are always looking for ways to make more informed content decisions that will give you a competitive edge in the industry. One of the most powerful tools you can use to achieve this is demand data. Let's explore how demand data can be used to make more informed decisions and the role it plays in content valuation using the example of "Titans."
Firstly, the exceptional demand for "Titans" in Colombia over the last 30 days indicates that the show is incredibly popular with audiences in that market. This information could be used to make more informed content acquisition or distribution decisions. For example, if you are working for an SVOD platform in Colombia, you may decide to acquire the show for your platform to drive subscriptions and retain subscribers who are already fans of the show.
Secondly, by examining the show's performance across multiple markets and genres, you can gain insights into the show's global appeal. For example, in Colombia, "Titans" ranks at the 99.9th percentile in the crime genre, which means it has higher demand than 99.9% of all crime titles in the country. This information could be used by a TV production company or studio looking to develop new shows that appeal to audiences who enjoy crime dramas.
Thirdly, demand data can be used to measure the audience's engagement and interest in the show over time. For example, the momentum dimension of Parrot Analytics' Parrot Pulse shows that the pace of growth for "Titans" is outstanding, indicating that its popularity is increasing. This information could be used by TV executives to determine how to promote the show and build a long-term fanbase.
Fourthly, demand data can be used to optimize your programming schedule. For example, by knowing that demand for "Titans" spiked in late October 2023 in Colombia, a linear network or pay TV network could schedule a re-run or marathon of the show to capitalize on this demand and attract more viewers.
Finally, demand data is a key component of content valuation. By examining the quantifiable demand for a show, you can determine its economic value, drive more informed content financing decisions, and benchmark its performance against other titles in the market. For example, Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region, helping TV executives to determine how much they should spend on content and what titles are worth acquiring or developing.
In conclusion, demand data provides TV executives with valuable insights into the popularity of their content and the preferences of their audience. By leveraging this demand data, they can make more informed content, acquisition, distribution, or programming decisions, optimize their programming schedule, and ultimately increase their competitive edge in the industry.
Titans's travelability to Colombia in the last 30 days is 17%, which means that the audience demand for Titans is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Titans travels internationally.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in Colombia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Titans), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO Max by incorporating country-specific trend and market demand factors for all markets including Colombia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Titans, including those that have not even been released. Appeal to your target markets, including Colombia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Titans is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Colombia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Titans, for example, can be assessed for a market e.g. Colombia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2:02 p.m. PST using tv demand datasets from Parrot Analytics for Titans in Colombia. We provide our partners with deep television industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.