The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive seeking to make informed acquisition or distribution decisions, the demand data for "24" in Germany in February 2024 provides helpful insights. Here are some of the ways you can leverage this information:
1) Content Valuation: Using demand data, you can calculate the economic value of a title like "24" to any streaming platform or network. By analyzing demand data for "24" in Germany, we can see that it is achieving good audience demand, with 2.7 times the audience demand of the average show in the country over the past 30 days. This means that the show is worth a premium price for any content distributor who wants to acquire it, as it is more popular than most other shows in Germany.
2) Programming Decisions: Looking at the top 10 global markets where "24" is most in-demand, we can observe that it outperforms the demand of the average TV show (1x) in all markets. This allows you to identify where "24" is most popular and tailor your programming strategy accordingly. For example, the show is doing exceptionally well in China, with an outstanding audience demand of 8.4x higher than the country's average. If you were a streaming platform or network targeting the Chinese market, it would make sense to prioritize "24" in your programming lineup.
3) Audience Insights: Examining which other TV shows "24" fans also like can give you insights into the type of audience the show is resonating with. For example, we can see that fans of "24" also enjoy shows like "The Simpsons," "Dark Side Of The Ring," and "Better Call Saul." This can inform your content acquisition or production strategy by giving you ideas for developing similar shows that might appeal to the same audience.
4) Travelability: Beyond audience demand in individual markets, you can also use demand data to analyze the travelability of a title - or how successful it is at resonating with audiences outside its home market. In the case of "24" in Germany, we can see that its travelability is good, with demand in the country amounting to 32% of its demand in the United States. This indicates that the show has potential to perform well in other international markets as well.
5) Franchisability: Finally, examining the "franchisability" of a TV show can give you insights into whether it has the potential to be developed into spin-offs or related properties. For "24," we can see that its franchisability is good based on the Parrot Pulse measurement. This suggests that there may be opportunities to monetize the show's intellectual property beyond the original series.
24's travelability to Germany in the last 30 days is 32%, which means that the audience demand for 24 is 32% of the demand in its country of origin, United States. Click through to another market to discover how well 24 travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as 24.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as 24 from partners like FOX.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for 24? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as 24. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 24), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as 24, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s 24 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 24, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 3:36 a.m. PST using global television demand analytics from Parrot Analytics for 24 in Germany. We provide our partners with comprehensive SVOD expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.