The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to inform your content or acquisition decisions, as well as distribution and programming decisions. Parrot Analytics' content valuation system can help you determine how much to spend on content by revealing the dollar value contribution of any title, to any platform, in any region. Here are a few examples of how demand data related to content valuation can help you:
Content Valuation:
- Using demand data, TV executives can calculate the ROI a specific title will bring for any given platform, and assess a TV series' ability to drive subscriptions and mitigate churn. For example, you can use demand data to determine the value of "30 For 30" to your platform in Germany and compare it against other titles.
- Content valuation leverages Parrot Analytics demand data to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. You can use demand data to assess how a TV show like "30 For 30" drives engagement on your platform.
- Longevity measures how well audience demand is maintained over time and can indicate if a title will require less marketing spend. Demand data, like that from "30 For 30," can help TV executives tailor their marketing campaigns and predict a show's success over time.
- Finally, the reach of a title helps determine if a title has a dedicated but small fandom or if it appeals to a wide group of people and will attract new subscribers. Using data from "30 For 30," executives can see that demand spiked in late February in Germany, indicating that it likely has a highly engaged audience.
Content Acquisition and Programming Decisions:
- By examining top global markets where "30 For 30" is most in demand, TV executives can identify areas where the show has the highest potential reach and prioritize territories for content acquisition and marketing efforts.
- Furthermore, you can use demand data to assess which genres, like documentary, are popular in your region and should be prioritized in content acquisition and programming for your platform.
- Additionally, Parrot Analytics' demand data can help TV executives identify under-monetized titles that may be prime candidates for distribution to new markets. In other words, if you see strong and growing demand for "30 For 30" in a new region or on a new platform, it may be worth considering for acquisition and distribution.
Distribution Decisions:
- Travelability quantifies a show's international demand relative to its home market. With a travelability score in Germany of "okay" for "30 For 30", executives can assess the show's potential appeal in other regions or on other platforms.
- Finally, by examining related shows like "Hard Knocks" or "The Shannara Chronicles" that are also popular in Germany, TV executives can identify other titles that appeal to the same audience and potentially bundle them together for distribution to make the most of their content library.
Ultimately, using demand data, like that provided by Parrot Analytics, can help TV executives make more informed content decisions by providing insights into content valuation, acquisition and programming decisions, and distribution decisions. By understanding how a TV show like "30 For 30" performs in Germany and other global markets, executives can optimize their content strategies and maximize their global reach and profitability.
30 For 30's travelability to Germany in the last 30 days is 60%, which means that the audience demand for 30 For 30 is 60% of the demand in its country of origin, United States. Click through to another market to discover how well 30 For 30 travels internationally.
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Acquire the best shows from partners such as ESPN to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 30 For 30), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ESPN by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular ESPN‘s 30 For 30 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ESPN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 30 For 30, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sports Documentary), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 3:03 p.m. PST using television demand data from Parrot Analytics for 30 For 30 in Germany. We provide our partners with far-reaching subscription-video-on-demand competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.