The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for a reliable way to assess the value of the content you create, acquire or distribute? Then our demand data analysis can give you indispensable insight to make informed decisions. Let’s use our analysis of the show "68 Whiskey" in Germany during February 2024 to explore the key questions our data can help answer.
One of the major benefits of demand data analysis is content valuation. If you're wondering how much a TV series is worth, our system can reveal the dollar value contribution that any title has for any platform in any region. For example, using our demand data, you can calculate the ROI of a certain title or assess a TV series' potential to drive subscriptions and reduce churn, and thereby calculate its value for your platform or service.
If you’re evaluating whether to acquire a new show or distribute it to a particular market, our demand data can provide a picture of its appeal and potential audience size. In the case of "68 Whiskey," we see that its demand is 2.9 times higher than the average show in Germany, placing it among the top 8.6% of all TV shows in demand in the country. Our data also reveals that the show's demand has been increasing in recent times.
To further help with decisions on content acquisition, our demand data can identify the most popular content genres in a given market. Additionally, demand data can be employed to track a show's momentum and gauge audience appetite, while our global demand metrics offer insight into the show's international reach.
To optimize a show's release strategy, our demand data can help you to understand when audience demand for a series is highest, and subsequently determine the best times to launch or promote it. For example, using our analysis of "68 Whiskey," we can see that the show experienced a demand spike in late February 2024 in Germany.
By using demand analysis data, content creators and distributors can ensure that they’re investing money and resources into developing shows that resonate with audiences. In the case of "68 Whiskey," our analysis helps indicate that fans of the show are also fans of other series like "Big Shot," "Chicago P.D." and "S.W.A.T."
Furthermore, if your goal is to expand an existing IP into a franchise or spinoff, our demand data can help you assess its franchise potential. Our data can also reveal under-monetized content as well as new demographics whom a particular program may appeal to.
Whether you're looking to retain or expand an existing subscriber base, our demand data can help you make informed content decisions. We can help you identify relevant content suited to your platform and thereby prevent audience churn or increase your subscriber base. Overall, our data can enable executives to identify audience demand patterns and make data-driven decisions to maximize returns on content investments.
68 Whiskey's travelability to Germany in the last 30 days is 34%, which means that the audience demand for 68 Whiskey is 34% of the demand in its country of origin, United States. Click through to another market to discover how well 68 Whiskey travels internationally.
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Acquire the best shows from partners such as Paramount Network to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 68 Whiskey), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount Network by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as 68 Whiskey, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Paramount Network‘s 68 Whiskey is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 68 Whiskey, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using analytics from Parrot Analytics for 68 Whiskey in Germany. We provide our partners with far-reaching OTT competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.