The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are interested in making content decisions or acquisition decisions, the demand data for "Abbott Elementary" which has 5.6 times the audience demand of the average show in Germany over the last 30 days, can help you to understand the value of the content and to determine how you much you can spend on it. Parrot Analytics' content valuation system leverages on-demand data to assess the value of any title, which can be used for economic valuation of content. The system can calculate the ROI of a specific title and estimate its ability to drive subscriptions and retain customers.
Additionally, the show's exceptional travelability means that it has strong potential to be globally successful. Therefore, if you work at an SVOD platform or linear network, acquisition of "Abbott Elementary" can be a good decision.
If you are working at an entertainment talent agency, knowledge of what shows achieve the highest demand can help you to make more informed decisions concerning talent acquisition and further monetization of your clients' intellectual property. Understanding fans who like "Abbott Elementary" can also help you to better understand the target audience of your clients' shows.
If you are involved in TV production or studio, demand data can be used to optimize your pre-release marketing strategy and ensure that your content is targeted towards a relevant audience. The insights of the top 10 global markets of "Abbott Elementary" can help to reveal the best markets to sell the series.
If you are working at a content distributor or a programming director, demand data insights related to content valuation can help you to determine how much to spend on acquiring or distributing a specific title and which titles to select to support growing global SVOD expansion. Additionally, understanding the audience demand can help you to make more informed decisions concerning the best release strategy and pricing.
Demand data for "Abbott Elementary" can also help you with subscriber acquisition, subscriber retention, and competitive benchmarking. Understanding the popular genres in the local market in conjunction with the popularity of "Abbott Elementary" in the same market, can allow you to discover under-monetized titles and uncover new opportunity markets for content distribution.
Abbott Elementary's travelability to Germany in the last 30 days is 34%, which means that the audience demand for Abbott Elementary is 34% of the demand in its country of origin, United States. Click through to another market to discover how well Abbott Elementary travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Abbott Elementary), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Abbott Elementary, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s Abbott Elementary is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Abbott Elementary, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 2:03 a.m. PST using tv demand datasets from Parrot Analytics for Abbott Elementary in Germany. We provide our partners with essential media industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.