The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be incredibly powerful in helping entertainment executives make more informed content decisions, especially when it comes to content valuation, acquisition, distribution, and programming decisions. One show that demonstrates the value of demand data is "Achtung Kontrolle! Wir Kümmern Uns Drum", which has been hugely popular in Germany in January 2024. Here are some of the ways that demand data can inform content decisions, using "Achtung Kontrolle! Wir Kümmern Uns Drum" as an example:
1. Content Valuation: First and foremost, demand data can help executives determine how much a particular show is worth. In the case of "Achtung Kontrolle! Wir Kümmern Uns Drum", the show has 8.8 times the audience demand of the average show in Germany, which is an outstanding level of demand. This can influence valuation as well as providing a baseline for comparison with other shows. Demand data can also be used to assess the value of a content library to a platform over time.
2. Acquisition Decisions: Demand data can help executives decide which titles to acquire and which to pass on. For example, if demand for a particular show is increasing, as it has been for "Achtung Kontrolle! Wir Kümmern Uns Drum" recently, it may be a promising acquisition. Similarly, by looking at the top 10 global markets where a show is most in-demand, executives can get a sense of where it may perform well and where it may not be as successful.
3. Programming Decisions: Demand data can help inform programming decisions, such as release strategy and scheduling. For example, if demand for a show spikes at a certain time of year, it may be beneficial to schedule new episodes or seasons during that time. Demand data can also help executives determine which shows are most likely to retain or attract subscribers.
4. Distribution Decisions: Demand data can help executives determine which platforms to target for distribution of a particular show. In the case of "Achtung Kontrolle! Wir Kümmern Uns Drum", it has outstanding demand in Germany, so it would make sense to prioritize distribution in that market.
5. Trend Analysis: Demand data can also help identify trends and patterns that may influence content decisions. For example, by tracking how well a show has maintained audience demand over time, executives can make more informed decisions about whether to continue producing new episodes or invest in a spin-off or franchise, as well as keep track of how well it compares to other titles on the market.
Overall, demand data is an essential tool for entertainment executives across all areas of the industry. By examining shows like "Achtung Kontrolle! Wir Kümmern Uns Drum" and using the insights provided by demand data, executives can make more informed decisions and stay ahead of the competition.
This is Achtung Kontrolle! Wir Kümmern Uns Drum's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Achtung Kontrolle! Wir Kümmern Uns Drum travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kabel Eins and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Achtung Kontrolle! Wir Kümmern Uns Drum, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Docudrama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:02 p.m. PST using global demand datasets from Parrot Analytics for Achtung Kontrolle! Wir Kümmern Uns Drum in Germany. We provide our partners with deep OTT competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.