The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make data-driven decisions about the content and acquisition decisions, and Parrot Analytics provides TV executives a tool to make more informed content decisions. In this article, we will be examining Ackley Bridge, specifically for the month of December 2023 in Germany, to understand how demand data can be utilized in day-to-day decision-making processes.
Demand data can help content financiers and acquisition decision-makers to make informed decisions on the value of a title and how much to spend on the content. Parrot Analytics' content valuation system is based on demand data which reveals the dollar value contribution of any content, to any platform, in any region. For Ackley Bridge, with 2.1 times the audience demand of the average show in Germany for the last 30 days, demand for the show is considered good, and it is important for financiers and acquisition decision-makers to ascertain the show's value.
One of the critical questions that content distributors need to answer is which titles could potentially drive subscriber acquisition and retention? In December 2023 in Germany, audience demand for Ackley Bridge has increased by 13.8%, which indicates the show's popularity is increasing. Executives can also utilize Parrot Analytics' demand data to understand why a specific title is considered a strategic asset for a streaming platform.
Another essential area where demand data can assist executives is in programming decisions. The demand for a series is growing if the content custodians observe an increase in the show's demand. For Ackley Bridge, our analysis of its demand over the last 30 days reveals that demand for the series has increased compared to its demand over the last 90 days. In December 2023 in Germany, the show moved up its rank by 2155 spots, and this is a significant increase for the program.
Parrot Analytics' global demand data provides insights into the worldwide audience demand across all platforms, which could help OTT platforms and pay-TV networks, and linear networks to evaluate their content performances. A further example of this is quantifying the international demand relative to a program's home market, which could be essential in evaluating a program's reach or targeting specific geographic areas. While Ackley Bridge travelability is poor, data on the top 10 global markets where the show is in-demand provides insights that Ackley Bridge outperforms the demand of the average TV show in each market.
Another critical area is audience targeting, which is vital for TV marketing and promotion. Demand data provides insights into the show's performance in specific demographics or genres, allowing executives to make informed decisions. For Ackley Bridge in Germany in December 2023, the program ranks in the 97.0th percentile in the romance genre in Germany, indicating that the show outperforms 97.0% of all romance titles in Germany.
The global entertainment industry is continuously evolving, and executives need data to make effective decisions about their content, acquisition, and distribution strategies. Demand data from Parrot Analytics provides answers to critical questions like content valuation, assessing the value of exclusivity, subscriber retention, optimal release strategy and pricing, and competitive benchmarking.
In conclusion, utilizing demand data from Parrot Analytics can provide insights for content financiers, acquisition decision-makers, and programming decision-makers to make effective content, acquisition, and distribution decisions. Utilizing Parrot Analytics' demand data for Ackley Bridge in Germany in December 2023 provides insights into the show's popularity, international demand, performance in specific genres or demographics, and its competitiveness in the global entertainment market.
Ackley Bridge's travelability to Germany in the last 30 days is 41%, which means that the audience demand for Ackley Bridge is 41% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Ackley Bridge travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Ackley Bridge is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ackley Bridge, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for Ackley Bridge in Germany. We provide our partners with comprehensive media industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.