The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Every entertainment executive wants to make smart content decisions to increase their platform or network's engagement and ultimately, revenue. Understanding audience demand for a particular TV show can help executives make informed content acquisition, distribution, and programming decisions. Parrot Analytics' demand data analysis offers an effective way to assess the value of a TV series, in terms of content valuation, and optimize decision-making processes around a show.
For instance, a case study of "Adventure Time" in Germany for March 2024 shows that despite its decreasing demand in recent times, the show is still valuable, with 7.7 times above the average demand level for shows in Germany over the last 30 days. Executives can use the content valuation system powered by global content demand and supply to determine how much to spend on acquiring or investing in this show. Furthermore, they can calculate the potential return on investment a title like "Adventure Time" would bring to their platform or network by assessing the platform-specific marginal revenue contribution and how much engagement the show generates.
Demand data can also inform executives of the show's audience, tastes, and preferences, to make informed programming decisions. For example, understanding that "Adventure Time" ranks at the 98.5th percentile in the comedy genre and that it appeals to fans of shows like "Futurama" and "Bob's Burgers," can help executives choose the right content mix for their platform. It can inform decisions on what other content to acquire, invest in, or produce to appeal to the audience that loves "Adventure Time".
Also, by using demand data to evaluate which territories the show is performing excellently in, executives can make informed acquisition and distribution decisions. They can acquire rights to air the show in countries where it has high audience demand, such as the United States, United Kingdom, Russia, Brazil, Canada, Australia, France, Netherlands, and Mexico.
Besides, demand data can inform pre-release marketing decisions, such as adjusting marketing campaigns ahead of premieres more effectively, increasing the chances of a show's success in the local market. It can also analyze the effectiveness of these marketing campaigns after their premier dates, like how "Adventure Time" experienced a spike in demand in late March 2024.
In summary, Parrot Analytics' demand data system provides answers to several critical questions that can help executives in all parts of the entertainment industry. They can use these insights to support decision-making processes when acquiring, producing, distributing, or programming content. They can use demand data to learn about their audience, determine how much a show is worth, select the best territories to air or distribute their content, and even develop effective marketing strategies.
Adventure Time's travelability to Germany in the last 30 days is 16%, which means that the audience demand for Adventure Time is 16% of the demand in its country of origin, United States. Click through to another market to discover how well Adventure Time travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Cartoon Network, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Cartoon Network to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Adventure Time), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Cartoon Network by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Adventure Time, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Adventure Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adventure Time, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for Adventure Time in Germany. We provide our partners with comprehensive TV series capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.