The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, how can you use demand data to make more informed content acquisition and distribution decisions for your platform?
Let's take the example of "Air Crash Investigation (Mayday)" in Germany during February 2024. By leveraging demand data, we can gain valuable insights to inform content decisions.
Firstly, demand data can be used for content valuation. Parrot Analytics provides an economic valuation system based on global content demand and supply. With 5.0 times the audience demand of the average show in Germany over the last 30 days, demand for "Air Crash Investigation (Mayday)" is good. Demand data can be used to calculate the ROI a specific title will bring for any given platform.
Secondly, demand data enables global IP valuation. With demand data, you can determine what content is most popular in your market or on a global scale. Let's look at the top ten global markets where "Air Crash Investigation (Mayday)" is most in-demand, and we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. This means that "Air Crash Investigation (Mayday)" has strong global IP value.
Thirdly, demand data enables optimal release strategy and pricing. As we see from the data, demand spiked mid-February 2024 in Germany. By examining demand data and trends on a rolling basis, one can determine the best release strategy and pricing for this show.
Fourthly, demand data can be used for competitive benchmarking. The Parrot Pulse for "Air Crash Investigation (Mayday)" provides an independent measure of its global performance across six dimensions. "Air Crash Investigation (Mayday)" ranks at the 99.0th percentile in the documentary genre, in February, with higher demand than 99.0% of all documentary titles in Germany. Other shows that fans of "Air Crash Investigation (Mayday)" also like are "Air Crash Investigation Special Report", "The Simpsons", "Stargate SG-1", "The First 48", "Stargate Atlantis", "S.W.A.T.", "It's Always Sunny In Philadelphia", "Manifest" and "Doctor Who (2005)". By looking at how these shows perform globally, one can benchmark the competition and make informed content decisions.
Lastly, demand data can inform subscriber acquisition and retention strategy. By looking at the audience demand for "Air Crash Investigation (Mayday)" in Germany over the last 30 days, we see that demand has decreased by 23.7%. To retain current subscribers, one could consider purchasing shows that fans of "Air Crash Investigation (Mayday)" also like. To acquire new subscribers, one could examine which titles are in demand in Germany and acquire those titles.
Overall, by leveraging demand data, entertainment executives can make more informed content acquisition and distribution decisions. Demand data can be used for content valuation, global IP valuation, optimal release strategy and pricing, competitive benchmarking, and subscriber acquisition and retention strategy. "Air Crash Investigation (Mayday)" is just one example of how demand data can be leveraged to make more informed decisions.
Air Crash Investigation (Mayday)'s travelability to Germany in the last 30 days is 32%, which means that the audience demand for Air Crash Investigation (Mayday) is 32% of the demand in its country of origin, Canada. Click through to another market to discover how well Air Crash Investigation (Mayday) travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Discovery Channel Canada, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Air Crash Investigation (Mayday) from partners like Discovery Channel Canada.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
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Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from Discovery Channel Canada by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Air Crash Investigation (Mayday). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Discovery Channel Canada to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Air Crash Investigation (Mayday)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery Channel Canada by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Air Crash Investigation (Mayday), including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel Canada‘s Air Crash Investigation (Mayday) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel Canada and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Air Crash Investigation (Mayday), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Docudrama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 18, 2024, 12:43 p.m. PST using global tv demand content analytics from Parrot Analytics for Air Crash Investigation (Mayday) in Germany. We provide our partners with valuable entertainment industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.