The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT platform or SVOD platform, utilizing demand data can help you make more informed acquisition and distribution decisions. Demand data can provide you insights and give you an understanding of how well a certain show or title is performing in comparison to other shows. In this example, demand data for "Alfred Hitchcock Presents" over the last 30 days in Germany showcases that it has 3.2 times the audience demand of the average show in the country. This means that demand for this show is good, and only 8.6% of all TV shows have demand at this level.
Another way demand data can help you as an entertainment executive is by gauging the longevity of a TV series. For "Alfred Hitchcock Presents," longevity is exceptional because the show has maintained audience demand over some time. Understanding the longevity of a show helps you make better programming decisions, and it is also fundamental when valuing the show.
Furthermore, as a content distributor, you can use demand data to identify under-monetized titles that have the potential to grow their audiences in new markets. For example, with a travelability dimension of okay, "Alfred Hitchcock Presents" has potential for growth and expansion into new markets that have not yet been tapped. You can use demand data to make more informed decisions about the production of new shows to support global SVOD expansion.
Using travelability data, you can create content that would appeal to both local and global audiences and allocate funds properly to maximize future content investments. Additionally, understanding the franchiseability potential of a TV series using demand data can help you plan to monetize IP for the show through spin-offs or franchises, and also understand which IP to take forward to develop into a franchise or create spin-offs.
Finally, ongoing tracking of demand data using metrics like momentum, longevity, reach, and travelability can help you understand how well the marketing campaign around a show is performing and identify which titles you need to acquire to grow your audience or retain customers. In conclusion, demand data is a powerful tool that can be used by entertainment executives to make strategic content, acquisition, distribution, or programming decisions on any platform.
Alfred Hitchcock Presents's travelability to Germany in the last 30 days is 25%, which means that the audience demand for Alfred Hitchcock Presents is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Alfred Hitchcock Presents travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Alfred Hitchcock Presents is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alfred Hitchcock Presents, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:04 p.m. PST using television demand data from Parrot Analytics for Alfred Hitchcock Presents in Germany. We provide our partners with deep entertainment industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.