The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an essential component for entertainment executives making content, acquisition, distribution, and programming decisions. Parrot Analytics helps executives make more informed decisions by providing them with data-driven insights about audience demand, preferences and behavior. As an example, let us examine the case of "American Dad!" in Germany in February 2024.
Firstly, we can see that the show has an outstanding demand that is 12.5 times the average show in Germany over the last 30 days. This data can help with content valuation by revealing the worth of content to any platform in any region. We can determine that "American Dad!" has higher demand than 99.5% of all family titles in Germany, indicating that it could be a strong asset for any platform looking to acquire family programming. Additionally, these insights can help executives with acquisition decisions by identifying popular and well-liked shows that their audience might enjoy. We can see that "American Dad!" fans also enjoy other popular adult animation shows, such as "The Simpsons", "Rick And Morty", and "South Park"; platforms targeting adult animation could consider acquiring these titles.
Moreover, understanding more specific data, such as the show's travelability, can be insightful for distribution strategies. In this case, we can see that the demand for "American Dad!" in Germany was 53% of the demand in the United States. This data can inform decisions about which markets to prioritize for licensing deals and what kind of localization efforts will be required.
Furthermore, detailed demand insights can be used by executives to make smarter programming decisions. By measuring demand changes over time, such as the drop in "American Dad!" demand of 6.2% that occurred in Germany in February, executives can deduce which genres of programming or which particular titles may need additional promotion, marketing, or resources. Additionally, a suite of Parrot Analytics metrics, such as momentum for "American Dad!", the pace of growth, can help executives determine the effectiveness of their marketing campaign for a show.
Additionally, demand insights can be used to understand favorable market conditions or testing out new concepts. For instance, executives can use audience demand data to examine which genres are currently trendy in the local market, identify gaps in existing content libraries, or identify the most effective release strategies for new episodes. Parrot Analytics can map local whitespaces to enable executives to identify gaps in the market in Germany.
Furthermore, audience demand data from one market can indicate the potential of success for the same show in another market. For instance, comparing the demand of "American Dad!" globally against the average show's demand in the top ten global markets suggests the show has the potential to continue performing well overseas. In this example, "American Dad!" has outstanding demand in each of the top ten global markets, including Germany, Canada, the United Kingdom, Australia, Netherlands, France, Sweden, and Switzerland.
In conclusion, the use of demand data empowers executives to make data-driven decisions that can reduce risk in the competitive world of entertainment. One should consider that detailed understanding of audience preferences, demand, and behavior can help executives make informed content, acquisition, distribution, and programming decisions. Parrot Analytics provides the analytics for executives of all different types of entertainment companies and enables individuals to make informed, data-driven decisions, such as understanding the strong demand of "American Dad!" in Germany, helping executives make decisions for increasing platform growth, retaining subscribers and keeping current audiences happy.
American Dad!'s travelability to Germany in the last 30 days is 54%, which means that the audience demand for American Dad! is 54% of the demand in its country of origin, United States. Click through to another market to discover how well American Dad! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s American Dad! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Dad!, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on March 18, 2024, 12:43 p.m. PST using global demand metrics from Parrot Analytics for American Dad! in Germany. We provide our partners with comprehensive OTT insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.