The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed decisions when it comes to content, acquisition, distribution, and programming. You want to invest in content that will be successful and valuable to your platform or network. One way to do this is by using data to better understand audience demand for specific titles.
The case of "American Horror Story" in Germany during the month of March 2024 offers valuable insights into the way that demand data can be used to make more informed decisions. Here are some of the key takeaways:
1. Content valuation: "American Horror Story" has 13.9 times the audience demand of the average show in Germany over the last 30 days, showing the value of breakout, niche, or cult following titles. This demonstrates the dollar value contribution of the series and its potential worth to platforms or networks.
2. Identifying popular content globally: The demand for "American Horror Story" is not just limited to Germany, but rather sustained in the United States, Canada, UK, Russia, Brazil, France, Australia, China, and other global markets. Understanding the show's popularity in different geographies, helped by metrics like travelability, can be used to optimize distribution and marketing strategies while ensuring key territories are considered.
3. Subscribers Acquisition and Retention: "American Horror Story" is part of the cultural zeitgeist and has the ability to attract new subscribers to platforms or networks to keep existing subscribers delighted. This would be supported by tracking momentum, peak demand and rolling year Demand.
4. Genre targeting: "American Horror Story" achieved the 99.7th percentile in the drama genre in Germany, indicating that it can inform platforms about what genres their consumers favor the most.
5. Competitive Benchmarking: Understanding how the audience demand for "American Horror Story" measures up against other titles on the market is important for setting expectations, informing licensing decisions and scouting acquisition opportunities.
In summary, demand data provides entertainment executives with valuable insights into the value, popularity, and reach of a show like "American Horror Story". It can help with programming, acquisition, and distribution decisions by revealing previously hidden views into audience demand that traditional audience measurement metrics may not capture.
American Horror Story's travelability to Germany in the last 30 days is 44%, which means that the audience demand for American Horror Story is 44% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as FX to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for American Horror Story in Germany. We provide our partners with comprehensive subscription-video-on-demand workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.