The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can provide valuable insights to entertainments executives in making more informed decisions regarding their content strategy. 'American Horror Story', a popular horror-thriller series, provides an example of demand data usage.
Firstly, demand data can aid in content valuation given that it measures how much an audience desires a content piece or title. Demand analysis reveals that 'American Horror Story' had 12.7 times the audience demand of the average show in Germany over the last 30 days and is increasing despite recent dips. It also ranks at the 99.5th percentile in the drama genre, meaning its demand measurement is higher than 99.5% of drama titles in Germany. Therefore, entertainment executives can use demand data to evaluate the value of a specific title or content library.
Secondly, demand data allows content producers to understand audience taste clusters, thus allowing entertainment executives to invest in genres that are resonating with their current audience and attract new subscribers to their platform. It enables them to know the most popular genres in their local market. In relation to 'American Horror Story', it is discovered that it spikes in popularity around mid-February 2024, shows extraordinary momentum, and outstanding global franchise potential.
Thirdly, demand data provides insight into which content should be acquired to support global SVOD expansion and the globality potential of the IP for a show through spin-offs or franchises. In the case of 'American Horror Story', it reaches the exceptional travelability dimension. It has also outperformed the audience demand of the average TV show in every top 10 global market where it is most in-demand.
Fourthly, entertainment executives can use demand data to inform the platform and network fit, allowing them to target and distribute content to the best-suited platform(s). Demand data also provides accurate competitive benchmarking insights, allowing entertainment executives to ensure their content is performing optimally in comparison with other titles available on the market. Regarding 'American Horror Story,' the show's fans are also fans of several other popular shows like "The Simpsons," "Foundation," and "Fear The Walking Dead."
Lastly, demand data is instrumental in subscriber retention and acquisition planning. Entertainment executives can use demand data to determine the titles to target for acquisition, programming, and distribution decisions, which titles will keep current subscribers happy and what content will attract new subscribers to their SVOD service.
In conclusion, entertainment executives can utilize demand data like the ones for "American Horror Story" to understand their audience, assess the value of the title and make strategic decisions regarding the production, acquisition, distribution and programming decisions for content pieces. Demand data provides a complete framework for content valuation, audience discovery, and strategic decision-making about the execution of television content at a strategic level.
American Horror Story's travelability to Germany in the last 30 days is 46%, which means that the audience demand for American Horror Story is 46% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as FX to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 18, 2024, 12:42 p.m. PST using global television demand metrics from Parrot Analytics for American Horror Story in Germany. We provide our partners with far-reaching television series capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.