The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be used by TV industry executives to make more informed content-related decisions, such as programming, distribution, acquisition, and content valuation. Using the example of "And You Thought There Is Never A Girl Online?" and its February 2024 data in Germany, we can understand some of the main questions that can be answered by demand data:
- Content valuation: Parrot Analytics' content valuation system can be used to reveal the dollar value contribution of any title, to any platform, in any region. In the case of "And You Thought There Is Never A Girl Online?" in Germany, we see that its demand is good, which is 3.9 times the audience demand of the average show. This data can provide insights into how much a series is worth, how it's performing as an acquisition-driving or churn-reducing title, and how it drives engagement across the rest of the catalog.
- Programming and acquisition decisions: The demand data for "And You Thought There Is Never A Girl Online?" shows that its demand has been increasing lately compared to the average over the last 90 days, and that it achieved the peak rank of #536 in Germany, but dropped 453 spots during February. Additionally, the other shows that fans of "And You Thought There Is Never A Girl Online?" also like can provide useful insights into which shows can be acquired by the platform to keep its current audiences happy and attract new ones.
- Content distribution: The Parrot Pulse, an independent measure of its global performance across six dimensions, shows that the travelability (international demand) of the show is poor, but the worldwide audience demand across all platforms is good. This information can help executives decide which platforms to target for distribution of the content, and which countries to focus on for future global expansions.
- Subscriber retention and acquisition: The demand for this show has decreased by 38.3% in Germany during February, which may raise questions about how effectively the content is retaining its current audience and how to improve the show's strategy to increase its appeal to specific target audiences.
- Optimal release strategy and pricing: The demand spike in late February 2024 for "And You Thought There Is Never A Girl Online?" in Germany indicates that there could be an opportunity for the show to have an optimal release strategy and pricing that can capitalize on this trend.
Demand data also helps answer more granular questions such as the popularity of the show relative to the market average, which genres are resonating most with the current audience, how much global appeal this title has in comparison with other titles in the genre, where in the world the show is in-demand, and what content should be acquired to support global SVOD expansion. In conclusion, demand data is a valuable source of information for decision-making in the TV industry, as it allows executives to understand the needs and preferences of their audiences, make informed acquisition, distribution, and content-related decisions, optimize their marketing campaigns, and ensure their content is seen by the right audiences.
And You Thought There Is Never A Girl Online? (ネトゲの嫁は女の子じゃないと思った?)'s travelability to Germany in the last 30 days is 162%, which means that the audience demand for And You Thought There Is Never A Girl Online? (ネトゲの嫁は女の子じゃないと思った?) is 162% of the demand in its country of origin, Japan. Click through to another market to discover how well And You Thought There Is Never A Girl Online? (ネトゲの嫁は女の子じゃないと思った?) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s And You Thought There Is Never A Girl Online? (ネトゲの嫁は女の子じゃないと思った?) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for And You Thought There Is Never A Girl Online? (ネトゲの嫁は女の子じゃないと思った?), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 4:37 p.m. PST using tv demand metrics from Parrot Analytics for And You Thought There Is Never A Girl Online? (ネトゲの嫁は女の子じゃないと思った?) in Germany. We provide our partners with essential television industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.