The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking for insights on how to make more informed decisions when it comes to content acquisition and distribution, you can turn to demand data analytics to help guide your strategy. Let's look at how demand data relates to content valuation by examining the performance of "Archer" in Germany during February 2024.
1. Content Valuation: The most immediate question any television executive would ask about their content is, "How much is my series worth?" Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. The outstanding demand for "Archer" in Germany, at 12.9 times the audience demand of the average show, reveals that this show is highly valuable in the German market. As compared to its demand of 10.5 times the average over the last 90 days, its February demand surge resulting in a 12.9 times increase provides additional insights into the valuable asset the show is.
2. Travelability: As an international spy comedy, "Archer" clearly has travelability, meaning that it has appeal beyond its home market. The show's worldwide audience demand across all platforms is outstanding, but its demand in Germany is particularly high at 64% of the demand in the United States. This means that "Archer" is well-suited for international distribution and that if you want to expand your SVOD platform globally, "Archer" is a good barometer to use in assessing its potential for international expansion.
3. Programming Decisions: The outstanding audience demand of "Archer" can also guide programming decisions for linear and pay TV networks. Understanding that the show's audience is growing in Germany shows that "Archer" will continue to be in-demand and that there is a good potential for increasing advertisement revenue from the show. Additionally, given that the show’s momentum is outstanding, the show's next season that is currently in-production has a high likelihood of being a continued success.
4. Content Acquisition: Demand data enables accurate content valuation, and can be used to assess the value of individual titles and entire content libraries. With the 99.5th percentile rankings for comedy titles in Germany, "Archer" is highly valuable in its genre, which makes it a good acquisition for any TV series financing or content distributor companies looking to increase their portfolio for Germany.
5. Competitor Benchmarking: By using demand data to analyze how popular "Archer" is compared to its competitors, companies can gain valuable insights into their positioning within the market. For instance, given that fans of "Archer" also like "Futurama," "Bob's Burgers," and "Star Trek: Lower Decks," these shows can be benchmarked and then further analyzed to reveal insights that can guide programming, acquisition and optimization decisions.
In conclusion, demand data can be used to provide crucial insights into audience behavior. The outstanding demand for “Archer” in Germany reveals the show is highly valuable in German market, making it a good acquisition, programming and content valuation decision for any entertainment industry executive. Additionally, demand data helps to understand the show's overall performance vs. competitors, provide insights into content marketing strategies, and identify audience preferences, making it a valuable tool for any company in the business of producing, financing, distributing, or marketing TV shows and movies.
Archer's travelability to Germany in the last 30 days is 63%, which means that the audience demand for Archer is 63% of the demand in its country of origin, United States. Click through to another market to discover how well Archer travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Archer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Archer, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 11:05 p.m. PST using television demand analytics from Parrot Analytics for Archer in Germany. We provide our partners with smart TV series know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.