The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool that can help executives across the entertainment industry make more informed content decisions. For example, let's look at a case study of how demand data could ultimately help programming decisions for "At Home With Amy Sedaris" in Germany.
Parrot Analytics' demand data for "At Home With Amy Sedaris" in Germany for the month of January 2024 revealed significant demand for the series throughout that time. Over the past 30 days, the show had 2.8 times the audience demand of the average show in Germany, which is a good sign. By using our demand data, executives can gain insights about how well this show is performing and where it ranks in comparison to other shows in the German market. For example, only 8.6% of all TV shows in Germany have this level of demand, meaning it's doing quite well compared to other titles. Moreover, its demand increased recently, as it's currently at 1.2 times the average over the past 90 days.
The show's peak rank over January in Germany was #719, which indicates that it moved up in its rank by 1767 spots during January. This is a good indication of how the series is performing in the German market compared to other shows.
"At Home With Amy Sedaris" is also outperforming the average variety title. Specifically, it ranks in the 96.6th percentile in the variety genre in January, which means it has higher demand than 96.6% of all variety titles in Germany. This could indicate that the show's unique concept and style appeal to a specific niche audience in Germany.
One additional way that demand data can aid executives about "At Home With Amy Sedaris" is to understand what other titles it is competing against. Our analysis of other shows related to "At Home With Amy Sedaris" revealed popular titles among its fans were "Beachfront Bargain Hunt", "Outdaughtered", "Home Town", "Spy X Family (スパイファミリー)", "Island Life", "Ya Boi Kongming! (パリピ孔明)", "Birdie Wing: Golf Girls' Story", "Odd Taxi (オッドタクシー)" and "Super Cub". Understanding this information can help executives recognize why this show resonates with its audience.
Finally, analyzing additional factors like audience demand performance over time and its global performance are essential when making content decisions. Parrot Analytics' metrics like Longevity, Momentum, Travelability, Franchisability, and Reach help executives evaluate a show's potential for success and recognize what factors could change its demand in the future.
In conclusion, demand data is an essential tool for entertainment executives at every stage of content creation, financing, or distribution. For "At Home With Amy Sedaris" in Germany, demand data reveals how well the show is performing in the German market, its peak ranking over time, and competitors of related titles. Analyzing this information in conjunction with Parrot Analytics' specific metrics can help executives make more informed programming decisions and strategic investments based on content valuation and audience demand.
At Home With Amy Sedaris's travelability to Germany in the last 30 days is 12%, which means that the audience demand for At Home With Amy Sedaris is 12% of the demand in its country of origin, United States. Click through to another market to discover how well At Home With Amy Sedaris travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular truTV‘s At Home With Amy Sedaris is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for truTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for At Home With Amy Sedaris, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for At Home With Amy Sedaris in Germany. We provide our partners with meaningful OTT expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.