The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, there are several questions that can be answered through demand data analysis related to content valuation, content acquisition, and content programming. In the case of "Attack On Titan" in Germany during February 2024, we can analyze the show's audience demand levels and how this relates to other similar shows to understand the value it can bring to our platform.
Firstly, content valuation uses demand data to answer several questions such as how much a series is worth, how much value is driven by demand for a particular star, and what the baseline value of a title is. In the case of "Attack On Titan," we can say that it has 16.1 times the audience demand of the average show in Germany over the last 30 days, which is outstanding. This high demand shows that the series has significant potential for driving engagement and retaining subscribers for our platform. By examining the performance of "Attack On Titan" on a 1-year rolling basis versus the last 30 days, we can also determine if its popularity is increasing or decreasing.
Demand data can also provide insights into content acquisition decisions. For instance, analyzing what shows fans of "Attack On Titan" like can help us determine which titles to acquire or produce. In the case of "Attack On Titan," we can see that fans also enjoy "Rick And Morty," "The Last Of Us," and "The Walking Dead," among others. This data can be useful in identifying similar content to our existing offering and identifying potential new acquisitions to attract subscribers.
Programming decisions can also benefit from demand data analysis. By examining the demand spike in late February 2024 and the trends in the show's demand over time, we can determine if certain times of the year or specific events impact the demand for some titles. For instance, if we notice that demand for "Attack On Titan" spikes during a specific period, we can adjust our programming decisions accordingly by airing similar shows around the same time. Additionally, analyzing the top 10 global markets where "Attack On Titan" is in-demand can help us determine which regions and genres resonate the most with subscribers, informing our programming strategy further.
Moreover, demand data can also help us determine which distribution partners and platforms to target for our content. By using travelability metrics, we can gauge the international demand of our content and identify the best markets to target. In the case of "Attack On Titan," we can see that the series has exceptional travelability, which means it has significant appeal to a global audience.
Lastly, demand data analysis can help with subscriber retention and acquisition efforts. By analyzing which titles should be acquired to keep current viewers happy and which titles should be added to attract a new audience, we can tailor our content offering more effectively to retain subscribers, reduce churn, and drive new subscriber growth. In the case of "Attack On Titan," we can see that the show is in high demand across markets globally, indicating its wide appeal to a broad range of viewers.
In conclusion, using demand data to inform content decisions is key to make informed decisions about content acquisition, programming and distribution. By analyzing the case of "Attack On Titan" in Germany during February 2024, we can see how demand data can help TV executives make more informed strategic decisions. Ultimately, by leveraging demand data insights, TV executives can increase engagement, maximize ROI, and retain subscribers to continue to grow their platform's success.
Attack On Titan (進撃の巨人)'s travelability to Germany in the last 30 days is 67%, which means that the audience demand for Attack On Titan (進撃の巨人) is 67% of the demand in its country of origin, Japan. Click through to another market to discover how well Attack On Titan (進撃の巨人) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MBS‘s Attack On Titan (進撃の巨人) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Attack On Titan (進撃の巨人), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 3:41 a.m. PST using television demand metrics from Parrot Analytics for Attack On Titan (進撃の巨人) in Germany. We provide our partners with valuable TV expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.