The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may have a lot of questions about your content's value, audience preferences, and the potential for global distribution, among others. Parrot Analytics' demand data can provide invaluable insights for these questions.
Using “Baal Veer” as an example, one can make informed content and acquisition decisions based on demand data. With 2.1 times the audience demand of the average show in Germany over the last 30 days, you can see that demand for the show is above average. Therefore, as an executive looking to invest in content or negotiate distribution, it is important to acknowledge that "Baal Veer" has positive demand. The show has risen by 1065 spots during January in Germany, indicating growth in popularity, which is a positive sign.
Demand data as such can also be used for content valuation which is an essential factor that executives consider while making strategic decisions. Parrot Analytics content valuation system is powered by global content demand and supply. This empowers you to calculate the ROI a specific title will bring for any given platform, continually assess a TV series' ability to drive subscriptions and/or mitigate churn, assess the content’s potential in specific markets, and determine the title’s value to other streaming platforms. So, using demand data one can gauge the content’s monetary worth, and the value it might add to one’s company’s portfolio.
Moreover, demand data also throws light on the audience preference, travelability, longevity, momentum, franchisability, and reach of the content, which is key to decision making. For instance, in the case of "Baal Veer," this show moved up by 1065 spots in the German rankings during January, indicating an increase in popularity in the country. The Parrot Pulse for "Baal Veer" provides an independent measure of its global performance across six dimensions – audience demand, travelability, longevity, momentum, franchisability, and reach. Based on the latest Parrot Pulse, the worldwide audience demand for "Baal Veer” across all platforms has been outstanding. This indicates that the show has potential to sell globally. Travelability and Franchisability being in the “good” range also makes "Baal Veer" a worthy contender to be distributed and acquired in regions beyond its home market, India.
Furthermore, data analytics also provides insights on audience taste clusters, optimal release strategies, pricing, and even on which talent or brand should be partnered with, to expand the show's audience base. This can be seen in "Baal Veer"'s fanbase, fans of this show also like “undefined” which means that there is an opportunity to explore distributing or producing content with similar themes and genres that would appeal to this audiences.
In conclusion, demand analytics provided by Parrot Analytics can be an invaluable tool for decision making, across different spheres of the television business viz. content acquisitions, content valuation, content distribution, and programming. It can help with decisions concerning obtaining or investing in content that will engage audiences in different parts of the world, making informed decisions on the optimal release strategy, marketing campaigns, and even shed light on potential for franchise monetization for a popular show.
Baal Veer's travelability to Germany in the last 30 days is 15%, which means that the audience demand for Baal Veer is 15% of the demand in its country of origin, India. Click through to another market to discover how well Baal Veer travels internationally.
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Acquire the best shows from partners such as SAB TV to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Baal Veer), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular SAB TV‘s Baal Veer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SAB TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Baal Veer, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been amended on Feb. 22, 2024, 1:03 p.m. PST using global tv demand analytics from Parrot Analytics for Baal Veer in Germany. We provide our partners with valuable TV insight to help them drive better and more informed content investment strategies. Contact us today to find out more.