The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make informed decisions about content acquisition, distribution, and programming to ensure profitability and audience engagement. This is where demand data comes into play. Let's take the example of "Baron Noir," a French political drama available in Germany during February 2024.
Demand data can relate to content valuation as it helps determine a show's worth based on the level of audience demand for it. In the case of "Baron Noir," it has 2.1 times the audience demand of the average show in Germany over the last 30 days. This indicates that the show is good, and only 8.6% of all TV shows have this level of demand. Additionally, the show's demand has been increasing recently. Thus, using demand data, you can calculate the ROI a show will bring for any given platform. Demand data can also help in identifying the value of an exclusive title.
Moreover, demand informs subscriber acquisition and retention decisions. By analyzing the top 10 global markets for "Baron Noir," you can find out which markets show the maximum demand for the show over a specific period. For instance, France is the show's number one market, and it achieved outstanding audience demand of 5.2x. By acquiring content that has high demand in different regions, platforms can grow their subscriber base and retain their existing ones.
Demand data also uncovers under-monetized titles, and there may be opportunity markets that have been overlooked. For example, "Baron Noir's" demand has decreased in Germany by 41.9%, and this can uncover an untapped market opportunity. Thus, using demand data, you can find new opportunity markets for content distribution.
Demand data can also be used for programming decisions, such as optimal release strategy and pricing, or for answering questions like how effective the marketing campaign around a show is. In the case of "Baron Noir," the show's demand spiked in late February 2024 in Germany, indicating that there was a positive response to the show. Additionally, demand can be used to compare shows against other titles available in the market. "Baron Noir" ranks at the 93.9th percentile in the drama genre in February, indicating higher demand than 93.9% of all drama titles in Germany.
Lastly, demand powers affinity analysis and taste cluster quantification and can help with franchise creation. In the case of "Baron Noir," fans of the show also like American Horror Story, Rick and Morty, and Spartacus. This information can help in identifying new target audiences that may be interested in a franchise or spin-off of the show.
In conclusion, demand data can provide valuable insights that inform a range of strategic entertainment decisions. From content valuation to programming decisions, and subscriber acquisition and retention, demand data is an essential tool that entertainment executives can use to make informed decisions that support their company's success.
Baron Noir's travelability to Germany in the last 30 days is 6%, which means that the audience demand for Baron Noir is 6% of the demand in its country of origin, France. Click through to another market to discover how well Baron Noir travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Canal+‘s Baron Noir is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Baron Noir, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 17, 2024, 2:04 p.m. PST using global demand datasets from Parrot Analytics for Baron Noir in Germany. We provide our partners with deep TV series capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.