The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make informed decisions around content valuation, programming, distribution, and acquisition. One way to do this is by leveraging demand data. For instance, let us consider the example of "Batman: The Animated Series" in Germany during March 2024.
Firstly, you can use demand data to value content like "Batman: The Animated Series." With 2.8 times the audience demand of the average show in Germany over the last 30 days, the show's demand is good. You can compare this demand to others in the market to understand how well "Batman: The Animated Series" is performing. For instance, only 8.6% of all TV shows have this level of demand, making "Batman: The Animated Series" a popular series in Germany. Furthermore, by looking at the show's demand over time, you can gain insights into its trajectory. In this case, demand for this show has been increasing recently, indicating that viewers in Germany are embracing the series.
You can also use demand data to make more informed acquisition decisions. For instance, you can examine shows that fans of "Batman: The Animated Series" also like, such as "Animaniacs," "Spongebob Squarepants," and "Pokémon." This type of data can help you understand what other shows are popular with the same audience, making it easier to make informed acquisition decisions.
Demand data can also be used to make programming decisions. For instance, you can examine how well "Batman: The Animated Series" performed in the children's genre in Germany over the last month. In March, the show ranked at the 93.3rd percentile in this genre, indicating that it has been particularly popular with this audience. As an entertainment executive, this is the type of insight that can help you make more informed decisions around what shows to prioritize in the future.
Finally, demand data can help with distribution decisions. For instance, by examining the top 10 global markets where "Batman: The Animated Series" is most in-demand, you can understand where the show is resonating most. This information can be useful in deciding what platforms to distribute the content on, or what other regions to target in the future.
Overall, using demand data to inform content valuation, programming, distribution, and acquisition decisions is critical for entertainment executives. By examining shows like "Batman: The Animated Series," you can gain insights into how to make more informed decisions that will drive business results.
Batman: The Animated Series's travelability to Germany in the last 30 days is 20%, which means that the audience demand for Batman: The Animated Series is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Batman: The Animated Series travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Batman: The Animated Series), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Batman: The Animated Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Batman: The Animated Series, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 19, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Batman: The Animated Series in Germany. We provide our partners with essential television insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.