The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
When it comes to making strategic content decisions, entertainment executives need reliable data to inform these choices. Demand data can provide tangible insights into audience demand, a key metric in determining show success. The example of "Battlestar Galactica" demonstrates the valuable insights that demand data can provide when making content decisions.
The high demand for "Battlestar Galactica" in Germany over the last 30 days, at 8.2 times the audience demand of the average show, demonstrates its strong audience appeal. This can be used in content valuation to determine the worth of the show, and its contribution to a platform's revenue. Demand data can also help assess the value of exclusivity and evaluate a TV series' ability to drive subscriptions and mitigate churn. As we have seen, demand data can reveal the dollar value contribution of any title to any platform, in any region.
Demand data can be used to determine the show's popularity in different markets, meaning that entertainment executives can make informed acquisition decisions as they expand internationally. The Parrot Pulse measure shows that "Battlestar Galactica" has outstanding audience demand globally, with particularly high demand in the US, Canada, the UK, France, Australia, China, Netherlands, Germany, and Sweden. These insights can guide programming decisions, such as where to market the show and which platforms to target for distribution.
Demand data can also be used to assess the show's fitting in each genre and audience preference. It is revealed that the show has higher demand than 98.5% of all drama titles in Germany, meaning the show is an appealing option for passionate drama viewers.
Moreover, demand data can be used to measure the show's audience retention and whether it can attract new viewers. In the case of "Battlestar Galactica," audience demand spiked in late March 2024 in Germany, indicating a potential for high viewer retention and attractiveness to new subscribers.
By comparing the performance of "Battlestar Galactica" on a 1-year rolling basis versus the last 30 days, we can gain insights into whether the show is gaining or losing popularity. Here, we see that the show's popularity has indeed grown, which may indicate that it could be a good investment for future seasons or spin-offs.
In conclusion, demand data can provide crucial insights into audience demand, helping entertainment executives to make informed content, acquisition, distribution, and programming decisions. By analyzing demand data for shows such as "Battlestar Galactica," entertainment executives can determine its value, its audience appeal and retention over time, and where it performs best around the world. Ultimately, this data can guide more informed decisions, reducing risks and increasing the potential for success.
Battlestar Galactica's travelability to Germany in the last 30 days is 57%, which means that the audience demand for Battlestar Galactica is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Battlestar Galactica travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Sci Fi, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Battlestar Galactica.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Battlestar Galactica from partners like Sci Fi.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Battlestar Galactica? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Sci Fi to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from Sci Fi by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Battlestar Galactica. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Sci Fi to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Battlestar Galactica), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Sci Fi by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Battlestar Galactica, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Sci Fi‘s Battlestar Galactica is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sci Fi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Battlestar Galactica, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Battlestar Galactica in Germany. We provide our partners with meaningful subscription-video-on-demand insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.