The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives working across different areas of the industry can use demand data to make informed decisions about content selection and distribution strategies. With the example of "Beck Is Back!" in March 2024, we can explore several questions that demand data can answer, and how it relates to content valuation:
- Content valuation: TV executives can use demand data to assess the value of a TV series. For example, the outstanding audience demand for "Beck Is Back!" in Germany indicates that it is a popular title. By analyzing a show's demand data, executives can estimate its dollar value contribution to a platform. This information can help them make decisions about how much to spend on acquiring or producing content, or how to price their offering.
- Programming decisions: Based on the recent increase in demand for "Beck Is Back!" in Germany over the last 30 days, TV executives could consider increasing the show's prominence in their programming schedules. Comparing the show's demand with other programs in the same genre or on the same platform can also help executives understand what is driving demand and identify opportunities for cross-promotion or collaboration.
- Distribution decisions: Executives can use the travelability dimension of demand data to inform decisions about content distribution. The good travelability score of "Beck Is Back!" indicates that it has good international demand relative to its home market in Germany. Based on this information, TV executives could identify potential international markets for the show and decide whether to invest in promoting it abroad.
- Acquisition decisions: The global demand data for "Beck Is Back!" indicates that it has high demand across several international markets, including the US, Poland, India, Pakistan, Nigeria, and Russia. This information can help TV executives seeking to acquire content decide which shows to pursue. By examining the top 10 global markets where "Beck Is Back!" is most in-demand over the last 30 days, executives can identify which markets are most interested in the show.
- Longevity: With the good longevity score of "Beck Is Back!" based on audience demand, TV executives can assess whether a show is likely to maintain its popularity in the long term and whether it is worth investing in. For example, a show that has sustained audience demand over time might be a good investment for a streaming service or linear network.
Overall, demand data can provide TV executives and other professionals in the industry with insights into the popularity of TV shows in their target markets, as well as how to optimize marketing campaigns, and increase the awareness of their content. By looking at the demand data for a given show and digging into its various dimensions, executives can make more informed decisions in relation to content valuation, acquisition, distribution, and programming.
This is Beck Is Back!'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Beck Is Back! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular RTL‘s Beck Is Back! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RTL and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Beck Is Back!, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2:02 p.m. PST using tv demand analytics from Parrot Analytics for Beck Is Back! in Germany. We provide our partners with smart television industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.