The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the ever-changing landscape of the entertainment industry, executives need to make data-driven decisions to stay ahead of the competition. Utilizing demand data like that provided by Parrot Analytics can help entertainment industry professionals make more informed content, acquisition, distribution, and programming decisions. The demand data for "Bee And Puppycat" during January 2024 in Germany provides us with some useful insights into how the entertainment industry can use this data.
One way demand data can be used is for content valuation. Entertainment industry professionals can use demand data to evaluate the worth of their content, explore the value of their content library, and assess the profitability and ROI of specific titles. For instance, "Bee And Puppycat" has 2.6 times the audience demand of the average show in Germany, indicating that it has good demand. This show has higher demand than 94.7% of all comedy titles in Germany. Moreover, demand for this show has been increasing recently, which suggests that its value is likely to rise in the future. Therefore, entertainment executives can leverage this data to understand the value of their content and make informed acquisition and content development decisions.
Demand data can also aid in identifying trends and patterns among viewers. By highlighting what fans of "Bee And Puppycat" are also watching, entertainment industry professionals can determine audience preferences and make more targeted acquisition and programming decisions. For instance, "Rick and Morty," "Doctor Who," and "Family Guy" are among the other popular shows that fans of "Bee And Puppycat" are watching. This data can aid executives in programming decisions that complement their most in-demand content.
Another way demand data is useful is in identifying new and emerging markets. Executives can use demand data to pinpoint areas where their content is in-demand, enabling them to strike distribution deals with content distributors and providers. For instance, "Bee And Puppycat" has good demand in Germany, the Netherlands, Sweden, and Australia, so it may be an ideal content acquisition for OTT or SVOD platforms in those regions.
Demand data can also provide insights into a show’s global performance. Travelability, a measure of a show’s international demand relative to its home market, indicates that "Bee And Puppycat"'s worldwide audience demand is good, while its travelability is okay. The show's good longevity and momentum data suggest an audience with sustained demand and growth, respectively. Furthermore, its franchisability and reach are okay, indicating that its viewership may have spinoff potential. Entertainment industry professionals can leverage such data to make more informed franchise or spinoff decisions or to identify trends in viewer preferences.
In conclusion, demand data can be used in a myriad of ways to help entertainment industry professionals make more informed content, acquisition, distribution, and programming decisions. The performance of "Bee And Puppycat" during January 2024 in Germany illustrates how demand data can be used to identify opportunities to maximize content values, targeting new viewers, and determining programming patterns, and predicting trends in viewer behavior. Parrot Analytics provides demand data, which can be a powerful tool for entertainment industry professionals in creating winning content strategies.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Bee And Puppycat is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bee And Puppycat, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for Bee And Puppycat in Germany. We provide our partners with essential TV insight to help them drive better and more informed content sales strategies. Contact us today to find out more.