The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make data-driven decisions to ensure the content you create, acquire or distribute resonates with your target audience. Parrot Analytics' demand measurement system provides data-driven insights to inform your decisions.
Using Parrot Analytics' demand data on "Ben 10: Alien Force" for the month of March 2024 in Germany, there are a few ways in which this data can be used to make informed decisions:
1. Content Valuation: Parrot Analytics' demand data can provide an economic valuation system based on global content demand and supply. Based on the demand data, "Ben 10: Alien Force" is performing well in Germany, with 2.2 times the audience demand of the average show in Germany over the last 30 days. This demand data reveals the show's dollar value contribution to any platform in any region.
2. Acquisition Decisions: An entertainment executive can use the demand data to make informed acquisition decisions. For example, if you're working for an SVOD platform or content distributor considering acquiring "Ben 10: Alien Force", Parrot Analytics' data reveals that demand for the show in Germany has increased by 49.4% during March 2024. The show is also performing well in other markets such as the United States, Brazil, India, United Kingdom, Bulgaria, Netherlands, Sweden, and Israel, as well as all global markets, where demand is good. By examining this data, you can get a better understanding of how much demand there is for this show globally to make a more informed acquisition decision.
3. Programming Decisions: Parrot Analytics' data can be used to make better programming decisions when it comes to scheduling and release dates. Based on the data, there was a demand spike for "Ben 10: Alien Force" in late March 2024. An entertainment executive working for a linear or pay-TV network could leverage this information to optimize their programming schedule by airing the show around that time for higher audience engagement.
4. Distribution Decisions: Parrot Analytics' data can help entertainment executives to make informed distribution decisions. For example, an executive working for an OTT platform could use the demand data to determine which platforms to target for distribution of "Ben 10: Alien Force". Based on the data, the show has outstanding worldwide audience demand across all platforms, so the executive might focus on platforms with higher demand to reach a larger audience.
5. Content Decision: Parrot Analytics' data can be used by an entertainment talent agency to highlight potential new stars to represent or partner with. For example, based on the show fans' like other shows such as "Batman: The Animated Series", "Digimon Ghost Game", and "Sesame Street", they can collaborate with talent or creators involved with those shows for future projects.
Overall, demand data is a powerful tool to help make informed decisions at various stages of the content creation, acquisition, distribution, and programming life cycle. Parrot Analytics' data helps entertainment executives to analyze the popularity of a show in a specific market like Germany, to make better-informed decisions swiftly that resonate with their audience.
Ben 10: Alien Force's travelability to Germany in the last 30 days is 24%, which means that the audience demand for Ben 10: Alien Force is 24% of the demand in its country of origin, United States. Click through to another market to discover how well Ben 10: Alien Force travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Ben 10: Alien Force is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ben 10: Alien Force, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been changed on April 17, 2024, 2:03 p.m. PST using global tv demand analytics from Parrot Analytics for Ben 10: Alien Force in Germany. We provide our partners with comprehensive television industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.