The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, how can demand data be used to inform and support content decisions? Let's take a closer look at "Ben 10: Alien Force" in Germany during January 2024 as an example.
1. How can you determine how much a TV series is worth using demand data?
By using demand data, executives can estimate a TV series' value to any platform, in any region. In the case of "Ben 10: Alien Force", we see that its demand is 2.0 times the audience demand of the average show in Germany over the last 30 days. Demand for this show has been increasing recently, indicating that it is growing in popularity. This information can be used to determine a content valuation for "Ben 10: Alien Force", which can be a useful metric when making acquisition decisions or negotiating distribution agreements.
2. How can demand inform decisions about global content valuation?
By measuring demand in various markets worldwide, executives can gain insight into which shows are most popular in each. In the case of "Ben 10: Alien Force", the show outperforms the demand of the average TV show in each of its top 10 global markets, with the United States being its number one market. This information can be used to determine the global value of "Ben 10: Alien Force", as well as which markets to target for distribution, marketing, and other strategic decisions.
3. How can demand data help with subscriber acquisition and retention?
By looking at the audience demand for "Ben 10: Alien Force" over the last 30 days in Germany, it is clear that demand for the show has been increasing. This information can be used to make informed decisions about acquiring or featuring similar types of content to keep audiences engaged and excited. By looking at which other shows fans of "Ben 10: Alien Force" like, such as "ICarly" and "The Loud House", recommendations can be made to acquire or produce similar content to appeal to that audience.
4. How can demand inform content marketing and release strategies?
The demand spike that occurred in late January 2024 for "Ben 10: Alien Force" in Germany is indicative of a successful marketing or advertising campaign. This information can be leveraged to optimize future marketing campaigns for similar types of content and determine the best release strategies for new content as well.
5. How can demand help with competitive benchmarking and franchise expansion?
By examining both the demand for "Ben 10: Alien Force" globally and its franchise potential, executives can make informed decisions about how to expand the IP. With its outstanding longevity and good franchisability, spin-offs or franchises for "Ben 10: Alien Force" could be considered. Additionally, comparing the performance of "Ben 10: Alien Force" to other shows in similar genres can inform competitive benchmarking.
Ben 10: Alien Force's travelability to Germany in the last 30 days is 18%, which means that the audience demand for Ben 10: Alien Force is 18% of the demand in its country of origin, United States. Click through to another market to discover how well Ben 10: Alien Force travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Ben 10: Alien Force is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ben 10: Alien Force, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 7:58 a.m. PST using television demand datasets from Parrot Analytics for Ben 10: Alien Force in Germany. We provide our partners with valuable TV series know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.