The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data plays a crucial role in making informed content-related decisions in the entertainment industry. The analysis of "Ben & Holly's Little Kingdom" for the month of January 2024 in Germany is an example of how Parrot Analytics' demand data can be used by entertainment executives to evaluate a show's performance and help them make informed content acquisition, distribution, and programming decisions.
Content Valuation: Demand data reveals the dollar value contribution of any title, to any platform, in any region. Parrot Analytics' content valuation is an economic valuation system powered by global content demand and supply. Using demand data, content valuation helps TV executives to quantify the platform-specific marginal revenue contribution and assess the ability of a title to drive subscriptions and mitigate churn. Executives can use demand data to estimate the value of exclusivity, determine how much to spend on content, and assess the value of a content library to a platform over time. Therefore, the demand analysis of "Ben & Holly's Little Kingdom" helps entertainment executives to determine the dollar value contribution of the title in Germany.
Audience Demand for "Ben & Holly's Little Kingdom": In January 2024, "Ben & Holly's Little Kingdom" had good audience demand in Germany, with 2.2 times the audience demand of the average show in Germany. The show ranked at #1011 in Germany, dropping 830 spots in January 2024. The show's demand was decreasing recently. However, the show had higher demand than 94.1% of all family titles in Germany. Therefore, executives can make a strategic decision of scheduling the show during peak viewing hours for maximum audience engagement.
Travelability and Franchisability: "Ben & Holly's Little Kingdom" has outstanding travelability and good franchisability (spin-off potential). The show's global demand performance across six dimensions, including audience demand, travelability, longevity, momentum, franchisability, and reach, is excellent. The demand for "Ben & Holly's Little Kingdom" in Germany is 14% of the demand in its country of origin, the United Kingdom. Therefore, entertainment executives can consider creating similar content to attract international audiences or distributing the show in other regions where the demand for the show is high.
Comparing Performance: By comparing the show's performance on a 1-year rolling basis with the last 30 days, executives can identify trends and make strategic decisions. In January 2024, the show's demand has increased by 19.3% compared to the same period in the preceding year. The show's average demand on a rolling year basis was 1.7 times the average title, compared to 2.2 times the title average for the last 30 days. This indicates an increase in viewership, and executives can make decisions on investing more in the show.
Top 10 Global Markets: The show outperforms the demand of the average TV show (1x) in each of the top 10 global markets where it is most in-demand. The United Kingdom has the highest demand for the show, followed by the United States, Ireland, Trinidad & Tobago, Canada, Malta, Australia, New Zealand, and Russia. The outstanding audience demand of 10.9x in the United Kingdom makes this region a potential target for expansion.
In conclusion, Parrot Analytics' demand data provides entertainment executives with valuable insights. Demand data can be used to help TV executives make informed decisions on content acquisition, distribution, and programming. Valuable insights can be derived from demand data on how well a show is performing, the popularity of a show in specific regions, the potential of a show to attract new viewers, among others. Therefore, with demand data, entertainment executives can make calculated decisions to improve the performance and profitability of their businesses.
Ben & Holly's Little Kingdom's travelability to Germany in the last 30 days is 11%, which means that the audience demand for Ben & Holly's Little Kingdom is 11% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Ben & Holly's Little Kingdom travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon UK‘s Ben & Holly's Little Kingdom is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon UK and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ben & Holly's Little Kingdom, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for Ben & Holly's Little Kingdom in Germany. We provide our partners with essential television series expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.