The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data on a TV show like "Benidorm" can be a valuable tool for making decisions related to content acquisition, distribution, and programming. By examining the audience demand data, executives can determine how much value a particular show has, how popular it is in different markets, and how its popularity is changing over time.
Content valuation can be enhanced by using demand data to answer key questions such as how much a TV series is worth, what is driving its popularity, and its ability to drive subscriptions or reduce churn on a streaming platform. Demand data helps to estimate cannibalization of audiences in case a title is available on multiple services. For example, in the case of "Benidorm", executives can use the demand data to determine how much the show is worth to a particular streaming platform and how its popularity in Germany compares to that in other markets, such as the show's top market, the United Kingdom.
Demand data can also help executives understand the global appeal of a title, as well as its potential for spin-off or franchising. For example, "Benidorm" has poor travelability, which means its international demand is lower than in its home market. However, its longevity is good, meaning that its audience demand has been maintained over time. Although its momentum for growth is poor and franchisability for spin-off potential is poor, the show's reach is good, meaning that a large number of people are expressing demand for the show.
Additionally, executives can use demand data to uncover under-monetized titles and opportunities for content distribution. For instance, by looking at the top shows that fans of "Benidorm" also like, executives can determine which genres are most popular among the show's current audience, and which TV shows will help attract or retain subscribers.
Overall, by leveraging demand data on a show like "Benidorm", entertainment executives can gain a deeper understanding of a show's value, potential for growth, and appeal to different audiences globally. This makes it possible to make more informed decisions about content acquisition, distribution, programming, marketing, and spin-off/franchising potential, among others.
Benidorm's travelability to Germany in the last 30 days is 88%, which means that the audience demand for Benidorm is 88% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Benidorm travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Benidorm is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Benidorm, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Benidorm in Germany. We provide our partners with comprehensive TV series workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.