The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT platform or SVOD platform, you can leverage demand data to make informed content acquisition decisions. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any location, providing you with an easy way to estimate the value of a title.
Looking at "Best Ink" for March 2024 in Germany, it is evident that demand for the show is good. With 4.8 times the audience demand of the average show in Germany, investing in this type of content could be worthwhile. You can evaluate the show's value and use this information to make an informed decision to acquire similar types of shows.
Additionally, you can use demand data to determine which genres are popular in the market. In this case, reality shows like "Best Ink" ranked in the 97.8th percentile in the reality genre in March in Germany. This information can guide you when making decisions on which shows to acquire. If you can find similar types of reality shows that have high demand levels, then your platform may be able to gain more subscribers and retain existing subscribers.
Using demand data can also help you identify new opportunity markets for content distribution. For example, "Best Ink" had good demand in France, Poland, and the United States, which indicates that those markets may also be worth exploring as potential distribution markets.
Looking at the show's travelability (the ability of the show to appeal to international audiences), it was poor. This indicator can be valuable for you if you are looking to distribute globally. If you are investing globally, you'll want to find shows that have strong travelability (i.e. that appeal to international audiences).
Additionally, you can use demand data to benchmark your content against other titles available on the market. You can also use it to map local whitespace, identify franchise potential, and assess optimal release strategy and pricing, amongst others. By using demand data to make more informed acquisition decisions, you can better position your platform to attract new subscribers, retain existing ones, and compete more effectively with other platforms in the market.
Best Ink's travelability to Germany in the last 30 days is 226%, which means that the audience demand for Best Ink is 226% of the demand in its country of origin, United States. Click through to another market to discover how well Best Ink travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Oxygen, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Oxygen to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Best Ink), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Oxygen by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Best Ink, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Oxygen‘s Best Ink is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Oxygen and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Best Ink, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for Best Ink in Germany. We provide our partners with smart entertainment industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.