The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In February 2024, the demand for the German family TV show "Bibi Blocksberg" was 2.2 times higher than the average show in Germany. Although this level of demand is good, the show experienced a decreasing trend in demand, with a 14.1% drop in audience demand during the month. Moreover, "Bibi Blocksberg" demonstrated poor performance across several dimensions based on the Parrot Pulse, including its travelability, momentum, franchisability, and reach.
For an OTT platform, the analysis of "Bibi Blocksberg" could inform content acquisition decisions and programming strategy. The show's high demand level indicates that it has the potential to attract and retain subscribers, especially in Germany. However, the declining trend in its audience demand suggests that the show may not be able to maintain its popularity over the long term. As such, the platform may consider acquiring or producing similar content in the family genre that has more potential for longevity.
The audience demand data for "Bibi Blocksberg" can also be used to understand its content valuation. The Parrot Analytics content valuation system uses demand data to determine the dollar value contribution of any title, to any platform, in any region. By analyzing the specific demand for similar shows and evaluating the current demand for "Bibi Blocksberg", content executives can determine the value of the show for their platform. Furthermore, demand data can help to identify undervalued or under-monetized content, such as "Bibi Blocksberg" in some markets, and make strategic decisions around pricing and distribution.
The metadata provides further insights into "Bibi Blocksberg"'s longevity and potential for franchisability. The show has 64 episodes over five seasons, indicating some sustained demand over time. However, its status as "ended" may indicate that it has reached the end of its lifecycle. Understanding the potential spin-off opportunities in the franchise market helps entertainment executives make more informed content decisions concerning franchisability.
Finally, examining the TV show's demand across different global markets helps to inform its travelability, or its international demand relative to its home market. Although "Bibi Blocksberg" has an okay ranking in each of the top ten global markets, Germany is its number one market globally. The show could also experience a higher level of success in countries where demand is okay, such as Austria.
In conclusion, audience demand data can provide valuable insights into content valuation, sustainability, programming, and distribution decisions for entertainment executives. By leveraging the demand data for "Bibi Blocksberg", executives can make more informed decisions and align their content strategy with audiences' interests.
This is Bibi Blocksberg's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bibi Blocksberg travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for KiKa and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bibi Blocksberg, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 1:11 a.m. PST using demand analytics from Parrot Analytics for Bibi Blocksberg in Germany. We provide our partners with far-reaching media industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.