The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at a streaming service, you always need to make informed decisions about content acquisition, distribution, and programming. In doing so, Parrot Analytics' demand data can be valuable in several ways. Here's how:
1. Content valuation: Parrot Analytics content valuation system uses global demand data to estimate the value of any TV series on any platform. For instance, the economic value of "Big Brother Brasil" in Germany can be calculated by considering the contribution of its demand to the platform's revenue and estimating its ability to attract and retain subscribers. The increase in popularity of the show observed over the last 30 days indicates that it could be worth investigating if you're considering acquiring new content.
2. Distribution: Demand data can help you assess the potential of a content library to new markets and explore new revenue streams. The show "Big Brother Brasil" is a reality game show that has enjoyed high demand in Portugal, the United States, Uruguay, Paraguay, Ireland, Luxembourg, Nigeria, and India. Insights drawn from demand data can help in strategizing market entry into these countries and launching and marketing the show in those countries effectively.
3. Programming decisions: With data on a show's performance across six dimensions, including audience demand, travelability, longevity, momentum, franchisability, and reach, entertainment executives can make informed programming decisions. For example, with demand data indicating that "Big Brother Brasil" has a high reach and audience engagement, television executives can use this data to help select programming schedule slots. Further, they can consider franchise opportunities and be open to international collaborations.
4. Audience Acquisition and Retention: By examining demand data for the preferred content of its current audience, it is possible for television executives to determine what type of content to acquire or produce to target a particular demographic. Similarly, examining the data on audience trends can help in deciding the type of content to purchase that will allow you to retain your users. If you see that your current audience values reality shows such as "Big Brother Brasil," you can acquire similar content that meets the audience's demand on an ongoing basis.
5. Content discovery and recommendations: By utilizing data that determines the best avenues for consumers' content selections, you can recommend shows like "Big Brother Brasil" to new audiences. Recommendations and the availability of "Big Brother Brasil" can help retain subscribers who have shown a strong preference for reality TV programming.
The above use cases clearly demonstrate how Parrot Analytics' demand data can provide valuable insights to entertainment executives when making decisions about content acquisition, programming, and distribution. By leveraging demand data, streaming services can optimize audience acquisition and retention, identify unfulfilled niche demands, and further, monetize content. It is recommended that they adopt effective data gathering and analysis tools like the ones offered by Parrot Analytics for demand data to stay ahead of competitors.
Big Brother Brasil's travelability to Germany in the last 30 days is 17%, which means that the audience demand for Big Brother Brasil is 17% of the demand in its country of origin, Brazil. Click through to another market to discover how well Big Brother Brasil travels internationally.
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Acquire the best shows from partners such as TV Globo to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Big Brother Brasil), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Globo by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Big Brother Brasil, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Globo‘s Big Brother Brasil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Big Brother Brasil, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:04 p.m. PST using global tv demand datasets from Parrot Analytics for Big Brother Brasil in Germany. We provide our partners with essential OTT competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.