The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be interested in using demand data to make informed decisions related to programming, content valuation, distribution, and acquisition decisions. One valuable tool in this regard is the Parrot Analytics content valuation system, which is powered by global content demand and supply.
Taking the example of "BNA: Brand New Animal", we can see how demand data can help executives in various ways. Firstly, by examining the show's current demand level in Germany, we can get an idea of its popularity. With demand 2.3 times higher than the average show in the country, "BNA: Brand New Animal" is performing well. This can be compared to the show's demand in other markets, such as the Netherlands, which is its number one market globally and has a demand 2.7 times higher than average.
Demand data can also be used to determine the value of a TV series, such as "BNA: Brand New Animal". Parrot Analytics content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. This can help executives make more informed decisions about how much to spend on content and which titles are worth acquiring or producing. It can also help in assessing a TV series' ability to drive subscriptions and mitigate churn.
In addition to content valuation, demand data can also help with programming decisions. By examining audience demand for "BNA: Brand New Animal" and related shows, executives can see what types of content are popular and what genres are resonating with the current audience. This can inform decisions about supply and demand, as well as help in deciding whether to produce or acquire certain titles.
Demand data also helps executives in deciding where to distribute their content. By examining demand levels in different markets, executives can decide which platforms to target for distribution and how to optimize their marketing campaigns ahead of premiere. Demand data can also be used for competitive benchmarking, as executives can compare their content against other titles available on the market.
Finally, demand data can provide insights into the momentum, longevity, travelability, franchisability, and reach of a TV series like "BNA: Brand New Animal". These factors can provide valuable information on a show's global performance across different dimensions and help executives in making informed decisions related to the production, acquisition, distribution, and programming of a TV series.
BNA: Brand New Animal (BNA ビー・エヌ・エー)'s travelability to Germany in the last 30 days is 124%, which means that the audience demand for BNA: Brand New Animal (BNA ビー・エヌ・エー) is 124% of the demand in its country of origin, Japan. Click through to another market to discover how well BNA: Brand New Animal (BNA ビー・エヌ・エー) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s BNA: Brand New Animal (BNA ビー・エヌ・エー) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for BNA: Brand New Animal (BNA ビー・エヌ・エー), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 3:33 a.m. PST using global demand analytics from Parrot Analytics for BNA: Brand New Animal (BNA ビー・エヌ・エー) in Germany. We provide our partners with smart entertainment industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.