The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive, understanding how the demand data for popular TV series like "Brooklyn Nine-Nine" can be used to make your content and acquisition decisions is crucial. One of the ways you can use demand data is for content valuation. Valuing the content involves answering questions such as the value of a content library to a platform over time, what is the baseline value of a title and how much global appeal does a title have in comparison with other titles in the genre.
For instance, in March 2024 in Germany, "Brooklyn Nine-Nine" had an exceptional audience demand, 16.6 times higher than the average show in Germany. Only 2.7% of all TV shows have this level of demand. In addition, the demand for the show has been increasing recently, and it reached its peak rank of #20 in Germany. Its audience demand in Germany was 36% of the demand in its country of origin, the United States, indicating that it has high travelability.
Secondly, demand data can also help executives to make informed content acquisition and programming decisions. You can decide which titles to buy if you want to keep your current audience happy or which titles to buy if you want to grow your audience by analyzing the demand for "Brooklyn Nine-Nine." The show's popularity globally and in countries like Australia, Canada, France, the Netherlands, and Switzerland demonstrate that it resonates with diverse audiences. Moreover, its performance in other top markets such as the United States and the United Kingdom further solidifies its high appeal and global demand.
Thirdly, demand data can help executives make more informed distribution decisions. Knowing where a show is popular, what genres are resonating most with the audience, and what shows will help acquire or retain subscribers can influence how executives distribute a show. For example, the exceptional demand for "Brooklyn Nine-Nine" in Germany indicates that the show has a vast audience in the country. Therefore, to maximize the show's popularity, executives may consider distributing it more widely to ensure broader access to the show, potentially leading to more views.
Finally, demand data can help executives make informed content decisions. For example, the performance of "Brooklyn Nine-Nine" over the last 30 days in the crime genre demonstrates that it has excellent demand and has higher demand than 99.9% of all crime titles in Germany. Executives can opt to produce or acquire similar crime genre shows to ride on the success of "Brooklyn Nine-Nine" to cater to the fans' preferences.
In conclusion, using demand data like the one for "Brooklyn Nine-Nine" can help executives make more informed content, acquisition, distribution, and programming decisions. It can influence the content they create, the shows they acquire, and the platforms and networks through which they distribute it. Furthermore, demand data analysis plays a significant role in content valuation, which is essential in the ever-growing and constantly changing entertainment industry.
Brooklyn Nine-Nine's travelability to Germany in the last 30 days is 36%, which means that the audience demand for Brooklyn Nine-Nine is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Brooklyn Nine-Nine travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Brooklyn Nine-Nine is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Brooklyn Nine-Nine, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for Brooklyn Nine-Nine in Germany. We provide our partners with essential entertainment industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.