The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you can use the demand data for "Californication" in Germany to inform your content, acquisition, distribution, and programming decisions. The data highlights the popularity of the show, revealing that it has 4.4 times the audience demand of an average show in Germany. This data can help content distributors and linear networks to determine the value of the show and make informed decisions on whether to acquire it or not.
Demand data can also be used to identify the audience preferences that will help strategize for future content. In this case, there are some other shows that fans of "Californication" are interested in. With the demand for the series decreasing recently in Germany, a linear network could consider running re-runs on the television during the off-peak hours to maintain the overall demand.
Demand data can also reveal that the show has franchisability potential and high longevity, helping a show's producers strategize for spin-off creations or future seasons. It provides an analysis of six dimensions of an audience experience, including the audience's reach, which is the number of people expressing demand for the show. In this case, the show's reach is regarded as outstanding.
By examining the top ten global markets, you can see how this show performs globally. You can use this data to guide your international programming decisions and determine the value of the show in different markets based on its global demand.
Lastly, demand data can help you understand how popular a title is over a specific period. The data shows that "Californication" has seen a decrease in popularity in the last month, but it still maintains good demand. This data can help executives to make an informed decision about how much to spend on the show and when to market it to a specific audience.
In conclusion, demand data is a powerful tool that entertainment executives can use to inform their decision-making in content, acquisition, distribution, and programming. Using "Californication" in Germany as an example, the executives can make more informed decisions to generate substantial revenue and increase audience engagement.
Californication's travelability to Germany in the last 30 days is 36%, which means that the audience demand for Californication is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Californication travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Californication is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Californication, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global television demand data from Parrot Analytics for Californication in Germany. We provide our partners with extensive SVOD capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.