The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you want to make informed content decisions that will impact your platform's reach and revenue growth. With demand data from Parrot Analytics, you can gain insights into the audience's interests and preferences, which will inform your acquisition, distribution, and programming decisions. Here are a few ways that demand data can inform strategic decision-making:
Content Valuation:
Demand data plays a crucial role in content valuation. You can determine how much to spend on content based on the audience demand and ROI. For instance, in February 2024, "Chicago Fire" had 11.8 times higher audience demand than the average show in Germany. This high demand means that the show has a higher value and will contribute more revenue to the platform. Understanding a show's value based on demand data helps to budget and monetize content better.
Travelability:
Demand data helps to uncover shows that have high travelability and can perform exceptionally well in international markets. For "Chicago Fire," the show achieved outstanding audience demand across all platforms worldwide. The demand for "Chicago Fire" in Germany was 37% of the demand in its country of origin, the United States. Also, the show has high demand in the United Kingdom, Australia, Slovenia, the Netherlands, South Africa, and Brazil. Knowing which shows travel well helps you to optimize content budgets and maximize return on investment.
Momentum:
Using demand data, you can also measure shows' growth rate or momentum. "Chicago Fire" has exceptional momentum, which measures the pace of the show's growth. The show's demand in Germany increased by 16.8% in February 2024, and overall demand for the show has been increasing recently, as it achieved higher demand than its average demand over the last 90 days. Understanding momentum is crucial to identify shows that will attract more audiences and generate higher revenue in the future.
Longevity:
TV executives also need to know how well their shows hold up over time or the show's longevity. Shows with strong longevity can contribute to sustained demand and require less marketing spend over time. For "Chicago Fire," the show ranks exceptionally high on longevity metrics, maintaining high audience demand for a prolonged period.
Reach:
Demand data helps to identify shows with wider appeal that can attract and retain audiences. The reach of a show measures the number of people expressing demand for the show. For "Chicago Fire," the show ranks exceptionally high on reach metrics. The show ranks in the 99.4th percentile in the drama genre in February 2024, which means it has a higher demand than 99.4% of all drama titles in Germany.
In conclusion, Parrot Analytics' demand data provides valuable insights that can help TV executives make informed decisions. By understanding the audience's preferences and interests, executives can make content acquisition, distribution, and programming decisions that will increase reach and revenue growth. From content valuation to identifying international opportunities, demand data is crucial for making informed strategic decisions in the entertainment industry.
Chicago Fire's travelability to Germany in the last 30 days is 42%, which means that the audience demand for Chicago Fire is 42% of the demand in its country of origin, United States. Click through to another market to discover how well Chicago Fire travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Chicago Fire.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Chicago Fire from partners like NBC.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Chicago Fire? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Chicago Fire. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Chicago Fire), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Chicago Fire, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Chicago Fire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chicago Fire, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 8:44 p.m. PST using global tv demand data from Parrot Analytics for Chicago Fire in Germany. We provide our partners with deep media industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.