The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed content decisions. For instance, in the case of "Chicago Med," we can use demand data to understand how well the show is performing in Germany. According to our analysis, the show has 8.4 times the audience demand of the average show in Germany, which is a great performance. Only 2.7% of all TV shows have this level of demand. It has been increasing recently, compared to its demand of 8.3 times the average over the last 90 days. With this information, executives can ascertain how well "Chicago Med" is performing in Germany and make decisions accordingly.
The show's performance in the drama genre is exceptional, too, ranking at the 98.8th percentile in Germany in February. This means "Chicago Med" has higher demand than 98.8% of all drama titles in Germany. Also, we found that fans of "Chicago Med" also enjoy shows like "Chicago P.D.," "Law & Order: Special Victims Unit," "FBI: Most Wanted," and "FBI: International." Executives can use this information to understand more about their audience and cater to their interests more precisely.
Furthermore, executives can study the show's demand trend data for "Chicago Med" in Germany for February to understand how viewer interest is behaving. In this case, we can see that audience demand for the show increased in Germany by 57.0% in February. Executives can use this consumption pattern data to estimate audience demand in German territory and make more informed content decisions.
Executives can also use demand data for content valuation related decisions. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. The system is an economic valuation system that derives its valuations from global content demand and supply, meaning executives can use it to determine how much to spend on content.
Finally, by examining the top 10 global markets where "Chicago Med" is in-demand, executives can gain insights into which territories are performing exceptionally well and allocate more resources to those territories or focus on localizing their content for those markets.
Chicago Med's travelability to Germany in the last 30 days is 55%, which means that the audience demand for Chicago Med is 55% of the demand in its country of origin, United States. Click through to another market to discover how well Chicago Med travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Chicago Med), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Chicago Med is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chicago Med, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 4:40 a.m. PST using global demand analytics from Parrot Analytics for Chicago Med in Germany. We provide our partners with valuable content know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.