The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive working in the entertainment industry, one of the most critical questions that you must ask is how popular your TV shows are. Secondly, you also need to ask yourself which shows garner the most viewer attention and whether a specific title can attract new subscribers to your platform. Furthermore, you may want to know how your audience's interests and tastes differ from market to market. Parrot Analytics can help you to answer all these questions and many more. The success of a TV series, such as "Chips," depends on its popularity and longevity, which is why you need to analyze demand data.
Demand data is the key to understanding how well a TV series can perform in a given market, which can help you to make informed content decisions. As a TV executive, the demand data for "Chips" in Germany reveals that it has a good audience demand that is 2.4 times the average show in Germany. Such information could be critical in deciding whether to invest in the show. Also, the show is doing well in the drama genre, ranking better than 94.3% of all drama titles in Germany. This revealsthat "Chips" can potentially attract more subscribers to a distribution platform. It is important to note, however, that demand for the show has decreased during February in Germany. Therefore, this is a point to monitor and consider when making future decisions.
Examining the demand data can help provide insights into the performance of the show on an ongoing basis. For instance, the peak demand for "Chips" in the last 30 days was 4.7 times the average, which is an improvement from the show's average demand throughout the year. This indicates that the show has been growing in popularity. Understanding the show's audience's interests, particularly with regard to other shows they like, as revealed by the Parrot Analytics Global TV Demand Report, can help you to determine how to align your marketing campaigns to bring in more viewers.
Additionally, knowing how well the show is doing globally through Parrot Pulse can help with content distribution decisions. For example, the show outperformed the average TV show demand in each of the top ten global markets where it is in-demand. Understanding how the show performs internationally and the difference in demand from the US to other countries like Germany can help inform content acquisition decisions.
In conclusion, demand data is a powerful tool that helps entertainment executives make informed decisions about content acquisition, distribution, and programming. Parrot Analytics provides demand-driven data and insights that can help entertainment businesses understand how their content is performing, which can drive better decision-making to achieve long-term success in a highly competitive industry. Ultimately, analyzing demand data can provide vital information that can help the industry make better decisions with regard to content valuation and help meet viewer demand while growing a stronger global streaming media economy.
Chips's travelability to Germany in the last 30 days is 16%, which means that the audience demand for Chips is 16% of the demand in its country of origin, United States. Click through to another market to discover how well Chips travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Chips), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Chips, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Chips is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chips, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 19, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Chips in Germany. We provide our partners with smart television competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.