The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make content decisions or acquisition decisions, understanding audience demand for a particular TV series, such as "Citadel", can help you make informed decisions.
First, by examining the demand data for "Citadel" in Germany for March 2024, you can see that the show has 3.2 times the audience demand of the average show in Germany, and only 8.6% of all TV shows have this level of demand. This can be helpful in content valuation by revealing the dollar value contribution of "Citadel" to any platform in any region. You can use this information to determine if the show is worth acquiring or distributing, as well as calculating the ROI the show will bring for any given platform. Additionally, by examining the demand data for "Citadel" in Germany over the last 90 and 30 days, you can assess how the show is performing over time and whether its popularity is increasing or decreasing.
Second, by looking at the Parrot Pulse for "Citadel", you can see that the show's worldwide audience demand across all platforms is outstanding, which can indicate broad appeal and potential for global expansion. Its travelability is also outstanding, meaning it has the potential to perform well in international markets. You can use this information to determine whether the show would be a good fit for your platform or network, as well as for selecting content with high potential for global appeal.
Third, by examining the show's audience affinity and the top 10 global markets where "Citadel" is most in-demand over the last 30 days, you can identify which genres are resonating most with the show's current audience, as well as potential opportunity markets for content distribution. Looking at the demand data for "Citadel" in Bulgaria, its number one market globally, which has 9.7 times the demand for the average TV show, can help guide acquisition and distribution decisions in that market.
Lastly, examining the demand data for "Citadel" can also help with programming decisions. For example, if you are looking to retain current subscribers, you can examine the shows that fans of "Citadel" also like, such as "Loki" and "Ted Lasso", and consider acquiring or producing similar content. If you are looking to grow your audience, you can examine which titles should be purchased that are most likely to attract new subscribers to your platform.
In summary, by using demand data, such as the data for "Citadel" in Germany, entertainment executives can make more informed content, acquisition, distribution, and programming decisions. Understanding audience demand can help with content valuation, identify opportunity markets, guide global expansion, and ultimately help bring success to your platform or network.
Citadel's travelability to Germany in the last 30 days is 54%, which means that the audience demand for Citadel is 54% of the demand in its country of origin, United States. Click through to another market to discover how well Citadel travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Citadel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Citadel, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Citadel in Germany. We provide our partners with extensive content insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.