The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment industry executives looking to make more informed content, acquisition, distribution, and programming decisions, demand data plays a crucial role. Parrot Analytics offers an economic valuation system powered by global content demand and supply that can help content owners and distributors determine the value of their titles in any given market. This can be seen in the analysis of "Clique Dimanche" in Germany during January 2024.
Content valuation uses demand data to determine the dollar value contribution of any title to any platform in any region. For "Clique Dimanche," the show's demand in Germany was 3.7 times the average over the last 30 days, showcasing its positive performance in this market. By analyzing the demand data of a specific title like "Clique Dimanche," entertainment executives can determine how much to spend on content and estimate its ability to drive subscriptions and mitigate churn.
Demand data can also help with decisions concerning supply and demand. By examining the global performance of "Clique Dimanche" across six dimensions, they can determine the show's travelability, longevity, momentum, franchisability, and reach potential. The audience demand for "Clique Dimanche" in Germany was 20% of its demand in France, showcasing the show's poor travelability. Meanwhile, its momentum, the pace of growth, is good, revealing the show's potential for future success.
Additionally, demand data can inform content acquisition and distribution decisions. By identifying the top 10 global markets where "Clique Dimanche" is most in-demand, entertainment executives can determine where the show is performing well and where to focus their distribution efforts. In the case of "Clique Dimanche," France is the show's number one market globally, and demand is outstanding. Comparing current demand data to a year's worth of data allows these executives to identify trends in a show's popularity. If they find that a show's demand is decreasing, they can adjust their programming decisions accordingly.
Demand data can also reveal the genres that resonate most with a show's current audience, which executives can use to make informed content decisions. For "Clique Dimanche," the show ranks in the 97.7th percentile in the talk-show genre in Germany, showcasing its high demand compared to other talk-show titles in this market.
In conclusion, analyzing demand data can help entertainment executives make informed content, acquisition, distribution, and programming decisions. By using Parrot Analytics' content valuation system, executives can determine the value of any title in any region, estimate its ability to drive subscriptions and mitigate churn, and identify potential opportunities for growth and expansion.
Clique Dimanche's travelability to Germany in the last 30 days is 16%, which means that the audience demand for Clique Dimanche is 16% of the demand in its country of origin, France. Click through to another market to discover how well Clique Dimanche travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Canal+‘s Clique Dimanche is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Clique Dimanche, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been updated on Feb. 21, 2024, 1:01 p.m. PST using television demand data from Parrot Analytics for Clique Dimanche in Germany. We provide our partners with extensive TV industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.