The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can provide valuable insights and inform the strategic decision-making process for content executives. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Let's consider "Coroner" as an example of how demand data can be used to inform content acquisition, distribution, and programming decisions.
Firstly, content valuation can inform decisions about whether or not to acquire a show like "Coroner." By using global content demand and supply, Parrot Analytics can quantify the platform-specific marginal revenue contribution of the show, determine how much to spend, and calculate the likely ROI that the show will bring to the platform. In the case of "Coroner," it has good audience demand and is popular in a number of international markets, such as Spain, Brazil, the Netherlands, and Germany. This suggests that "Coroner" could potentially be a valuable acquisition for a platform looking to expand its library.
Secondly, the metadata provided informs that "Coroner" only had four seasons and has ended. For distributors and linear networks with an upcoming release slate, demand enables optimal release strategy and pricing. Since season 4 of "Coroner" ended in April 2022, demand data could inform the release strategy for future seasons. By analyzing the spikes and trends in regional demand during its airing, content executives can identify the optimal release timing and identify territories that may need additional marketing support.
Thirdly, programming decisions such as renewing a show for another season or canceling it can be informed by demand data. In the case of "Coroner," using demand data to determine how well audience demand is maintained over time revealed good longevity for the show, suggesting that viewers are still interested in the series. However, the show's momentum, the pace of growth, was only okay, indicating that the show's audience growth was not as rapid as some other shows. Therefore, it may be worth considering the show's momentum and analyzing whether the show has reached saturation of its current audience. Further success can be made if the producers of "Coroner" incorporate elements that pique people's interests and maintain viewership.
Fourthly, demand can also inform content distribution decisions by assessing which platforms should be targeted for content distribution. In the case of "Coroner," the show had good demand in countries like Spain, the United States, Brazil, and the Netherlands. Distributors and linear networks can use this information to identify countries where the show is already performing well, as well as other territories that could potentially be profitable for distribution.
Finally, demand data can provide insights into how to market a show before and after it has premiered. By analyzing demand data, content executives can better understand the show's audience and what types of marketing will be most effective. In the case of "Coroner," demand data revealed that the show had good demand in the drama genre, and was especially popular among viewers who also watched shows like "The Voice (US)", "Hell's Kitchen", and "Saturday Night Live". This information can be used to better target marketing efforts towards audiences who are most likely to be interested in the show and improve its performance.
In conclusion, demand data can help entertainment executives make more informed content decisions, acquisition, distribution, and programming decisions. By using Parrot Analytics' content valuation system, executives can quantify the value of content, assess its performance over time, and identify areas for improvement. "Coroner" is an example of how demand data can be leveraged to inform content strategy, including content acquisition, distribution, programming, and marketing.
Coroner's travelability to Germany in the last 30 days is 24%, which means that the audience demand for Coroner is 24% of the demand in its country of origin, Canada. Click through to another market to discover how well Coroner travels internationally.
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Acquire the best shows from partners such as CBC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Coroner), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Coroner, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Coroner is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Coroner, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 4:42 a.m. PST using television demand analytics from Parrot Analytics for Coroner in Germany. We provide our partners with deep TV industry workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.