The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are constantly making decisions regarding content acquisition, distribution, and programming. In order to make these decisions effectively, it is essential to have access to accurate and up-to-date demand data. In the case of the TV series "Corporate," Parrot Analytics has analyzed its performance in Germany over the month of December 2023, providing key insights that can inform content-related decision making.
Using demand data, content valuation can be readily determined. Parrot Analytics' content valuation system takes into account demand data to reveal the dollar value contribution of any title, to any platform, in any region. For "Corporate," we know that demand for the show is good, achieving 2.1 times the audience demand of the average show in Germany over the last 30 days. By examining how this demand compares to the demand of other shows, Parrot Analytics has also identified that only 8.6% of all TV shows have this level of demand.
Furthermore, compared to its demand of 1.3 times the average over the last 90 days, demand for "Corporate" has been increasing recently. By tracking these trends, executives can make informed predictions about how demand will change in the future, informing their decisions on scheduling, renewals, and budgeting. It is important to note that although demand for "Corporate" decreased by 22.7% during December in Germany, it is also identified that demand spiked in late December 2023, offering potential insights into possible future spikes in demand.
Advertisers and marketers can also use Parrot Analytics' data to optimize their campaigns. By identifying which elements of existing content resonate most with fans, they can use these insights to improve targeting and promotion.
Another important use of demand data is in analyzing franchise and spin-off potential. By measuring franchisability, executives can make informed decisions on which titles to develop further and how to allocate resources to maximize future content investments. For "Corporate," franchisability is identified as poor, which suggests that additional content development within this franchise may not be as worthwhile relative to other franchises.
For distribution decisions, it is important for executives to understand how demand varies by region. In the case of "Corporate," demand for the show in Germany was 51% of the demand in its country of origin, the United States. This information can be used to guide decisions on licensing or international marketing strategies. Understanding the travelability dimension of a show can help executives make decisions on global SVOD expansion.
Furthermore, by tracking the show's performance in the top ten global markets, executives can evaluate how the show is resonating with fans and how it is performing relative to regional competitors.
In conclusion, demand data is a powerful tool that can help TV executives make informed decisions regarding content acquisition, distribution, and programming. For "Corporate," demand data provides insights into content valuation, performance trends, marketing optimization, franchisability, reach, and travelability. By analyzing these dimensions, executives can make informed decisions that can lead to higher audience engagement, increased revenue, and more effective resource allocation.
Corporate's travelability to Germany in the last 30 days is 68%, which means that the audience demand for Corporate is 68% of the demand in its country of origin, United States. Click through to another market to discover how well Corporate travels internationally.
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Acquire the best shows from partners such as Comedy Central to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Corporate), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s Corporate is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Corporate, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Dark Comedy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using global demand data from Parrot Analytics for Corporate in Germany. We provide our partners with comprehensive TV industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.