The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial for making informed content decisions and investment choices. Parrot Analytics’ demand data provides a comprehensive evaluation system, which uses various measurements such as demand, travelability, momentum, franchisability, reach, and longevity analysis to help television executives gain powerful insights into their content performance.
Let's consider a case study of "Count Down Tv" aired in Germany in February 2024. Weather you are working for an OTT platform, a TV financing company, content distributor or a talent agency, it is essential to have the access to insights derived from Parrot Analytics' for effective decision making. Here is how demand data can assist:
- Content Valuation: Determining the value of TV shows may be challenging, but Parrot Analytics' demand data can provide valuable insights. Considering German audience data for "Count Down Tv," the show has 2.1 times the demand of the average show in Germany over the last 30 days, indicating a good level of audience demand. Also, "Count Down Tv" outperforms 95.3% of all variety titles in Germany, highlighting its higher demand compared to other variety shows. Using these insights, executives can evaluate content performance and strategize based on the insights.
- Acquisition, Investment, and Distribution decisions: "Count Down Tv" has been experiencing increases in the level of demand in recent months, and global performance across six dimensions is generally excellent. Also, analyzing the top ten global markets where "Count Down Tv" is most in-demand provides essential insights into its worldwide performance. Since the show outperforms the average title in all markets, executives can use this data to inform their acquisition, investment, and distribution decisions.
- Programming Decisions: The longevity analysis identifies how well a show maintains audience demand over time, and "Count Down Tv" ranks as outstanding in this respect. It also has excellent momentum, indicating its pace of growth is increasing. Studying mid-February's demand spike provides valuable insights into the content performance that can be used in making programming decisions. The franchise potential of "Count Down Tv" is termed okay, while the show's high reach (number of people expressing demand for it) globally provides executives with essential information needed to make programming decisions.
In conclusion, data-driven insights using Parrot Analytics' demand data enable television executives to make more informed decisions, affect content valuation, acquisition decisions, distribution strategies, and programming choices. Demand data is the key to uncovering opportunities and risks in an overcrowded entertainment industry, enabling executives to make the best decisions to achieve business goals.
Count Down Tv (カウントダウン・ティーヴィー)'s travelability to Germany in the last 30 days is 10%, which means that the audience demand for Count Down Tv (カウントダウン・ティーヴィー) is 10% of the demand in its country of origin, Japan. Click through to another market to discover how well Count Down Tv (カウントダウン・ティーヴィー) travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. TBS Television, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as TBS Television to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Count Down Tv (カウントダウン・ティーヴィー)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TBS Television by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Count Down Tv (カウントダウン・ティーヴィー), including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TBS Television‘s Count Down Tv (カウントダウン・ティーヴィー) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TBS Television and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Count Down Tv (カウントダウン・ティーヴィー), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Music Variety), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:02 p.m. PST using tv demand analytics from Parrot Analytics for Count Down Tv (カウントダウン・ティーヴィー) in Germany. We provide our partners with far-reaching content workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.