The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use Parrot Analytics' demand data to make more informed content, acquisition, distribution and programming decisions. Demand data can inform content valuation by revealing how much a particular show is worth in different regions. The Parrot Analytics content valuation system is powered by global content demand and can reveal the dollar value contribution of any title, to any platform, in any region. For example, with 6.0 times the audience demand of the average show in Germany over the last 30 days, demand for "Covert Affairs" is good. This show is worth more than shows with lower demand.
Demand data can inform acquisition decisions by revealing popular genres and shows in a specific region. For instance, "Covert Affairs" is ranked at the 97.7th percentile in the comedy genre in Germany. This means that "Covert Affairs" has higher demand than 97.7% of all comedy titles in Germany. Additionally, by examining the top 10 global markets where "Covert Affairs" is most in-demand over the last 30 days, you can determine the show's popularity in different regions.
Demand data can inform distribution decisions by helping you to determine the platforms where your content will perform best. For instance, you can examine the Parrot Pulse for "Covert Affairs" to measure its global performance across six dimensions, including worldwide audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. The third dimension, longevity, measures how well audience demand is maintained over time, and for "Covert Affairs", this is outstanding. You can use this information to identify the best platforms to distribute your content.
Moreover, demand data can help you to make more informed programming decisions. Specifically, you can use demand data to determine whether a show is performing well over time. For instance, "Covert Affairs" has increased in popularity over the last 30 days, with demand for the show 5.1 times the average over the last 90 days. Additionally, "Covert Affairs" has good momentum, meaning it is growing at a fast pace.
In conclusion, as an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. With the Parrot Analytics content valuation system, you can determine the worth of a show in different regions. You can also use demand data to analyze the popularity of different genres and shows in different regions, identify the best platforms to distribute your content, and determine whether a show is performing well over time. All of this information can help you to make more informed decisions that will drive the success of your business.
Covert Affairs's travelability to Germany in the last 30 days is 134%, which means that the audience demand for Covert Affairs is 134% of the demand in its country of origin, United States. Click through to another market to discover how well Covert Affairs travels internationally.
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Acquire the best shows from partners such as usa network to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Covert Affairs), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular usa network‘s Covert Affairs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Covert Affairs, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for Covert Affairs in Germany. We provide our partners with far-reaching OTT insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.