The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, keeping up with the latest trends in audience demand is crucial for making more informed content, acquisition, distribution, and programming decisions. The Parrot Analytics' demand data analysis on "Criminal Minds" in March 2024 in Germany provides an excellent example of how entertainment executives can use demand data to make these decisions.
Content Valuation: The ability to value a content library to a platform over time is vital. Based on the demand for "Criminal Minds," it is clear that it is a valuable asset to any platform. It has 14.3 times the audience demand of the average show in Germany and is in the 99.7th percentile for the mystery genre in March, indicating higher demand than 99.7% of all other mystery titles in Germany. The demand for this show has been increasing lately, indicating that it can continue to provide value to any platform.
Programming Decisions: Understanding audience demand can help executives make programming decisions by selecting titles with high demand for the target audience. Germany has lower audience demand for "Criminal Minds" in comparison to other global markets, while the United States is its number one market with outstanding demand. From the "Criminal Minds" audience cohort analysis, we know that fans of the show enjoy "Law & Order: Special Victims Unit," "The Mandalorian," and "Grey's Anatomy," so showcasing these titles on the same platform can keep the audience's attention.
Distribution Decisions: Understanding demand data could help executives make informed decisions about where to distribute content to maximize ROI. For "Criminal Minds," the Parrot Pulse provides insights into its global performance, estimating that the show's worldwide audience demand across all platforms is outstanding. Travelability, which quantifies a show's international demand relative to its home market, is outstanding, indicating that the show has potential value to any new markets outside of the US.
Acquisition Decisions: Entertainment executives can make informed acquisition decisions by understanding audience demand for a particular show or genre. When it comes to "Criminal Minds," it is clear audiences love the show, and its demand data is exceptional in all of its top global markets. By looking at the metadata for the show, it is also clear that "Criminal Minds" has a lengthy airing history, which is another attractive factor when making acquisition decisions.
Content decision-making is critical to the success of any entertainment business. Parrot Analytics' demand data on "Criminal Minds" in March 2024 in Germany demonstrates how entertainment executives can use demand data to make more informed content, acquisition, distribution, and programming decisions. By understanding the demand for a show, executives can make informed decisions that can help them maximize ROI, increase engagement, and keep their audience happy.
Criminal Minds's travelability to Germany in the last 30 days is 54%, which means that the audience demand for Criminal Minds is 54% of the demand in its country of origin, United States. Click through to another market to discover how well Criminal Minds travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Criminal Minds is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Criminal Minds, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for Criminal Minds in Germany. We provide our partners with valuable media industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.