The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system powered by global content demand and supply can help answer questions such as how much a TV series is worth, the baseline value of a title, and how exclusivity can provide value.
Let's take "Daisy Jones & The Six" as an example of how demand data can assist your decision-making process. The show has 4.2 times the audience demand of the average show in Germany over the last 30 days. This information can be used to evaluate its value and understand how it performs compared to other shows in the market. Additionally, its audience demand has been increasing recently, which shows that it is becoming increasingly popular among viewers.
You can also use the show's rank to assess its popularity in Germany. "Daisy Jones & The Six" reached its peak rank of #619 in Germany, and there was an 11.4% decrease in its audience demand in March of 2024. These insights can help you make more informed programming decisions and possibly adjust its promotions as the series progresses.
Demand data can also be used to determine viewers' preferred genres, and for "Daisy Jones & The Six," it ranks at the 98.3th percentile in the romance genre. Being aware of the genres that resonate most with viewers can be useful in identifying other titles to acquire or produce.
Additionally, you can use demand data to assess how well "Daisy Jones & The Six" has held up since it premiered. The show's longevity dimension is poor, indicating that demand has not been maintained over time. You can also use information about the top-performing markets to evaluate its global performance. For "Daisy Jones & The Six," the United States is the show's number one market globally.
Lastly, demand data can be used to evaluate the potential for a franchise or spin-offs, and the show's franchisability dimension is okay. These insights can help you determine if it is worth investing resources into creating spin-offs or franchises.
Overall, demand data is a powerful tool that entertainment executives can use to evaluate content value, select new titles, and make informed decisions about acquisition, distribution, and programming. By leveraging Parrot Analytics' content valuation system and its demand data, entertainment executives can ensure that their decisions are grounded in a deep understanding of audience preferences and demand trends.
Daisy Jones & The Six's travelability to Germany in the last 30 days is 48%, which means that the audience demand for Daisy Jones & The Six is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Daisy Jones & The Six travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Daisy Jones & The Six is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Daisy Jones & The Six, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Musical Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using global demand datasets from Parrot Analytics for Daisy Jones & The Six in Germany. We provide our partners with far-reaching SVOD competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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